«The entire system is well thought out from A to Z.»
Zürichsee-Schifffahrt has a fleet of 17 vessels and around 120 employees, and creates memorable experiences on Lake Zurich all year round. Around 1.7 million passengers board every year to enjoy scenic cruises, culinary experiences and special events. To make it easy to give these experiences as gifts, the company uses e-guma.
to the voucher shop to the product shop to the interviewZürich Schifffahrt facts
ZSG operates a fleet of 17 ships, offering a range of experiences including regular cruises and unique themed trips such as Fondue Cruises and Murder Mystery Dinner Cruises.
The number of employees varies depending on the season.
The vision: To become Switzerland’s first CO₂-free shipping company.
Gift voucher system with online voucher shop and online merchandise shop
Souvenirs make the perfect gift for friends and family or a lasting reminder of a memorable trip on Lake Zurich.
A simple, reliable gift voucher solution.
e-guma is continuously evolving, which demonstrates that future requirements are being considered.
Interview with Sonja Randjelovic, Head of Corporate Communications at ZSG
Ms Randjelovic, could you please give us a brief introduction to your company? What can guests expect when they visit?
«Escape everyday life and head out onto Lake Zurich! Our scheduled and themed cruises offer entertainment, relaxation, and culinary delights on board. With 17 vessels and around 120 employees, we provide unforgettable experiences on Lake Zurich all year round. We offer scheduled and themed cruises, as well as private charter services. We welcome around 1.7 million passengers every year. We have been a partner of the Zurich Transport Network (ZVV) since 1990, meaning ZVV zone tickets are also valid on our boats.»
What are the main benefits of choosing a cruise with ZSG?
«Our fully electric Limmat boats, along with the MS Uetliberg and, from July onwards, the MS Pfannenstiel, glide across Lake Zurich almost silently and without producing any exhaust fumes, providing a uniquely peaceful experience.»
Gift vouchers used throughout the business
ZSG has been working with e-Guma since 2016. Where is the voucher system used?
«We use the voucher system online via our website, at our sales locations at Bürkliplatz and Wollishofen, and on board all of our vessels.»
Which vouchers are most popular with your guests?
«Our most popular vouchers are for the Brunch Cruise, followed by the Cheese Fondue Cruise, value vouchers, and our themed cruise experiences. Thanks to our voucher system, it’s easy to give these experiences as gifts.»
Why did you choose e-guma?
«What we particularly appreciate is that our feedback and requests are always taken seriously. The collaboration is constructive and feels like a true partnership. At the same time, the solution is continuously being developed, demonstrating that future requirements are also being considered.»
How easy was it to integrate e-guma into your business?
«Very straightforward. Thanks to the provided tools and clear documentation, we were able to implement everything quickly and with minimal effort.»
What impact has e-guma had on your day-to-day operations?
«The system runs reliably alongside our existing processes, integrating seamlessly into our daily operations. Several workflows have also become much simpler, and the system offers greater security than cash.»
How do you experience voucher redemption on board?
«Redeeming vouchers on board is quick and easy. Using the Scan App, vouchers can be scanned and redeemed in a matter of seconds. It is also possible to make partial redemptions, which provides great flexibility and convenience for both our employees and our guests.»
Gift vouchers as an important revenue driver
What do you see as the main advantages of selling gift vouchers?
«Customers can give memorable experiences as gifts, while recipients enjoy complete freedom and flexibility in choosing how they want to use them.»
How important are gift vouchers to your business?
«They play a very significant role. They help us to attract new customers and increase brand awareness. The average order value is also often higher.»
The product shop is also impressive
In addition to vouchers, you also sell souvenirs through e-guma. How was the integration of the product shop?
«We found the integration of the product shop to be very simple and intuitive. The implementation went smoothly, and every step was easy to follow. Whenever we had questions, the support team was always available and responded quickly and very helpfully.»
What has your experience been with selling products through e-guma?
«Our experience has been very positive. Managing products in the back office is simple and intuitive, allowing products to be added quickly and easily. Sales through our website also work flawlessly, making the purchasing process smooth and convenient for our customers.»
Would you recommend e-guma to other businesses?
«Absolutely. The entire system—from product management and sales through to voucher redemption and settlement—is thoughtfully designed from A to Z.»
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