B2B: How to turn your vouchers into the ideal corporate gift!

We are certain that your vouchers are not only ideal for placing under the Christmas tree in private households, but are also extremely attractive as corporate gifts, employee thank-you gifts or business customer gifts in the B2B sector. In this blog, you will learn why vouchers from hotels, restaurants and leisure companies are ideal for marketing as corporate gifts, and we will show you how you too can offer your customers individual vouchers in the e-guma voucher system.

Content at a glance

Vouchers as customer gifts

The B2B sector, an interesting customer group

It is not only in our private lives that we like to give gifts. Many companies are also constantly on the lookout for new gift ideas. Whether for employees at Christmas, company anniversaries or special occasions such as weddings or milestone birthdays, for customers as a thank you or a small apology, as a classic customer gift or as a present for business partners.

The B2B sector is an interesting customer group that you may not have noticed so directly yet. However, it offers you some attractive advantages:

• B2B vouchers are free marketing
  You can attract new customers who only become aware of your company through the voucher. B2B vouchers are free marketing for you.
• Repeat orders
  With B2B customers, i.e. business customers, you can build valuable long-term customer relationships and standing orders.
• Increased turnover
  B2B customers often order vouchers in larger quantities and with higher values.

For these reasons, you too should consider offering vouchers from your company as gifts for businesses, customers or employees, and ideally advertising them as well.

Find B2B customers

You are probably wondering how you can establish such B2B relationships in the first place. Often, the best B2B customers are closer than you think: the sports club you are a member of, the company on the same street, a valued supplier, etc.

Another interesting option is to offer your vouchers on employee portals or end customer portals of insurance companies, etc. It is best to contact the companies directly.

In order for B2B customers to become aware of you, it usually takes a little initiative. Conduct targeted marketing and try to put together an attractive offer. The effort is worth it!

Offer corporate gifts with e-guma

Customised vouchers for your corporate customers

You can set up one or more customised voucher types for your B2B customers in your e-guma voucher system. This allows you to offer these corporate customers special services and packages that are only available to them.

These voucher types can be hidden in the shop. When a business customer makes an enquiry, you can simply send them a direct link to these special voucher types so that your customers can access your offer.

Hide voucher in online shop

Discounts for corporate gifts

You can encourage B2B customers who want to order a larger number of vouchers or gifts from you to make a purchase by offering them a discount.

With individual promo codes, you can grant your customers a discount on all or specifically selected voucher offers for any period of time. You can generate these voucher codes yourself in your e-guma voucher system with just a few clicks. Read more about this in our help article.

Create a promo code campaign in the voucher system Create special offers in the voucher system

Rechargeable credit card

Another great option, especially as an employee gift, is the rechargeable credit card. For example, companies can thank their employees for their great performance by regularly providing them with new credit for local restaurants.

Prepaid cards are often issued in a handy credit card format. However, prepaid cards can also be stored in digital form in the voucher2mobile app.

Learn more about prepaid cards

New voucher layout for your B2B customers

If you would like to customise the voucher to suit your customers, for example with your logo and matching graphics, or if you would like to introduce the gift card for the first time, please feel free to discuss this with our project team.

Please note that additional costs may be incurred for adjustments to the voucher layout.

Examples of print@home voucher layout in portrait format Examples of print@home voucher layout in landscape format Examples of on-site voucher layout Adjust voucher layout – costs

Pay after redemption

The e-guma voucher system also allows you to issue vouchers that only need to be paid for when they are redeemed. This can be an interesting way to make your vouchers even more attractive to your B2B customers. You can find out more about this payment method in our help article.

With the seating plan of the e-guma ticket system, you can offer your brunches, murder mystery dinners, comedy shows, courses or concerts in advance with exact seating. Your guests can find out about the event location in advance and choose their desired seats themselves, book them and pay for them directly. With the integrated seating plan designer, you can create a seating plan suitable for your event with just a few clicks: draw in seats, number them, assign them to a price category, and you’re done!

Set up an event with a seating plan

e-surprise gift voucher – Let’s surprise!

Unforgettable short breaks, romantic candlelit dinners, breakneck bike tours, delicious brunch buffets, breathtaking paragliding flights and so much more: surprise someone special with something truly special!

The e-surprise gift voucher – or themed voucher – is the perfect gift for your employees, customers and partners and can be redeemed at over 200 businesses in the catering, hotel and leisure industries.

We are happy to design the voucher according to your individual ideas with your logo and your choice of images and text.

More about the e-surprise gift voucher, the perfect customer gift

• by Nicole Odermatt, Content Marketing Manager