Checklist for big Christmas sales – ring in the Christmas bells!

Can you almost hear the Christmas bells ringing? As a centre of excellence for vouchers and tickets, we recommend that companies start preparing their online shops for the Christmas season now so that they too can benefit from the increased demand. This includes updating and adapting the voucher shop itself, revising the voucher offerings and marketing them.

Avoid stress with our preparation tips below, including our PDF Christmas checklist, which will help you and your team prepare optimally for a successful Christmas season.

Content at a glance

Statistics: 47% buy vouchers for Christmas

Stir up emotions with your shop and voucher offers

Whether it’s a declaration of love to someone special, a heartfelt thank you to good friends or a big surprise for the little ones – Christmas is not only a time for giving and receiving gifts, but above all a time of great emotion.

Enchant your customers with your shop and your range of products and make it clear at first glance that your vouchers and experiences are the perfect gifts to delight their loved ones.

Adapt and expand your voucher offering

The best way to start your preparations is to revamp your existing voucher offering! This includes reviewing and revising the individual voucher types with their services, prices, texts and images.

And take a look at your overall offering: do your experiences and voucher types cater to a wide range of tastes and personalities? Or is there something missing from your offering for couples, families or best friends? Our tip: pay particular attention to your price ranges! Ideally, there should be something for both small and large budgets.

Try out additional sales and new sales channels

Christmas should, of course, be something very special, also for your guests. For example, offer them attractive packaging when they purchase your vouchers on site – buyers are guaranteed to be grateful for this time-saving measure.

Do you have your own souvenirs, homemade products, wellness accessories, etc.? Then why not draw attention to these great gift combinations? You can benefit from upselling and your guests will enjoy being able to give something very special as a gift.

Christmas customer events, markets, functions, etc. are also a great opportunity to present vouchers and your entire range of products.

Promotional codes and special offers

In the run-up to Christmas, but also on Black Friday, Cyber Monday, etc., shoppers are not only looking for the perfect gift, but also for bargains or the ideal combination. Of course, it is up to each company to decide whether and how to offer discounts, but promo codes and special offers are an extremely interesting tool for boosting sales, attracting new customers to your website or conducting effective marketing.

Marketing

Ring the Christmas bells for yourself: your offer deserves to be seen!

On-site advertising

The simplest and probably one of the most effective ways to advertise your vouchers and offers is directly in your business. Are your guests enthusiastic about your offer? Then let them know that they can also give this great experience as a gift.

Suitable advertising platforms include displays at reception, notes in the menu, a note on the receipt or posters in the toilets or lifts. The list of possibilities is endless. Read more about this in our blog post.

Online marketing & social media

As our statistics above show, the majority of the population now buys their gifts online – so it’s worth advertising your online shop here.

Online advertising options:

• Christmas offer newsletter for customers
• Email with (special) offers to employees, partners and suppliers
• Social media campaign, advertisements and increased posts
  It is also worth boosting your post with a small contribution or placing similar advertisements. Unfortunately, unpaid posts hardly generate any reach these days.
• Banner adverts for your voucher offer on your website
• Online advent calendar or competition

You are welcome to use our Christmas graphics for your marketing and customise them to suit your requirements and branding.

Christmas checklist

Download, print and tick off: prepare yourself and your company for the peak season of voucher sales with our Christmas checklist!

• by Nicole Odermatt, Content Marketing Manager