Voucher marketing

More visibility. More sales.

Pay a lot of attention to your voucher marketing. Keep telling people about your gift ideas.

Increase voucher sales: simple, targeted and measurable

With the integrated marketing tools in the e-guma voucher system, you can get people talking about your vouchers, attract new customers and increase your sales in the long term. Whether for seasonal voucher campaigns, corporate customers or spontaneous promo code campaigns: with e-guma, marketing your vouchers has never been easier.

Get to know e-guma – contact us without obligation! Are you already an e-guma customer? Book a consultation now

Why voucher marketing is so important

Many businesses offer online vouchers – but without targeted voucher marketing, a lot of potential remains untapped. With e-guma, you can market your vouchers professionally, automatically and tailored to your target group.

Your advantages with e-guma

More visibility and reach for your voucher shop
Targeted campaigns and promo codes for different target groups
New customers through B2B partnerships
Measurable success thanks to integrated statistics and Google Analytics
Easy implementation without additional software

We were able to increase sales significantly with e-guma. Targeted promotions also help to boost sales figures.

Andrea Maffioletti, Director Sales & Operations STC (Switzerland Travel Centre)

voucher shop

Our marketing tools at a glance

With e-guma, you have everything you need for successful voucher marketing – integrated directly into the system.

Promo Code Campaigns & Special Offers

Launch bespoke voucher campaigns such as “10% off all vouchers for Mother’s Day”. These promotions encourage spontaneous purchases and generate seasonal sales peaks.

Blog: How to turn your vouchers into a digital trend

Use Customer Data Effectively

Export your customer data in full GDPR compliance for direct mailings and personalised campaigns. Turn a single voucher sale into a long-term customer relationship.

Help: Collecting email addresses with e-guma

Marketing Templates & Social Media Graphics

Take advantage of our professional, free designs for social media, newsletters or your website – perfectly tailored to seasonal occasions.

Help: Download marketing templates with Canva

B2B Partnerships

Collaborate with other businesses or partner companies who can resell your vouchers or offer them as gifts to their employees.

Blog: Your vouchers as the ideal corporate gift

Performance Tracking with Google Analytics & GTM

Track which voucher campaigns perform best and optimise your efforts based on real data.

Help: Using Google Analytics with e-guma

Extend Your Reach with e-surprise.ch

Reach further audiences across Switzerland by also marketing via the e-surprise.ch gift platform.

Find out more: Become an e-surprise redemption point now

e-guma Gutscheinsystem Marketing-Tools Promocode

e-guma Gutscheinsystem Marketing-Tools Bewerbung vor Ort

e-guma Gutscheinsystem Marketing-Tools Social Media

e-guma Gutscheinsystem Marketing-Tools Verlinkung auf Website

Success story: Wellness Hotel
Golfpanorama Lipperswil

From a voucher to an unforgettable retreat – how the Golfpanorama wellness hotel uses e-guma to turn a gift into a lasting experience.

Instead of just giving a gift, the 4-star superior hotel invites guests to enjoy its elegant mix of wellness, golf and cuisine: here, a voucher becomes a ticket to heartfelt experiences, relaxing breaks and lasting connections. Since 2014, the Golfpanorama has been focusing on professional voucher marketing – with a clear goal: to attract new guests, delight regular customers and strengthen liquidity. Especially in high-turnover periods such as Christmas or Mother’s Day, it becomes clear that a gift can be more than just a gesture – it is a valuable invitation.

Success story: Golfpanorama wellness hotel Discover more success stories

Vouchers strengthen our liquidity, promote customer loyalty and enable us to easily reach out to regular guests.

Isabelle Maier, Deputy Director, Wellnesshotel Golfpanorama

voucher shop

More knowledge & inspiration

Stay up to date and discover useful tips on voucher marketing in our e-guma blog:

SEO: How to improve your Google ranking

Denise Meyer5 min read

The digital world is changing rapidly, and Google is increasingly focusing on artificial intelligence – a development that further increases the demands on content creators.…

B2B: How to turn your vouchers into the ideal corporate gift!

Denise Meyer6 min read

We are certain that your vouchers are not only ideal for placing under the Christmas tree in private households, but are also extremely attractive as…

Overnight vouchers despite flexible room rates? Absolutely!

Denise Meyer7 min read

e-guma Overnight voucher despite flexible room rates? Absolutely!

We are increasingly receiving questions from our customers in the hotel industry: Does it even make sense to offer overnight vouchers if the room prices…

5 best practice examples of vouchers

Denise Meyer7 min read

Content at a glanceThe voucher system can be used in so many different waysThe gift with a striking look: ZSG bottle mail makes gift-giving funOnline…

Get started now – your success begins here

Let’s work together to increase your voucher sales. Whether you run a hotel, restaurant, leisure business, organisation or retail outlet, e-guma offers you all the tools you need for professional voucher marketing.

Arrange an appointment now