The pre-Christmas period is the busiest time of the year for many companies. More and more customers are looking for quick, flexible and personalised gift options – and this is exactly where vouchers come into play. With the e-guma voucher system, you already have an ideal platform to make shopping easier for your customers.
To make your voucher shop even more successful, you can find tips here on how to make it perfect for the Christmas season.
Content at a glance
Adjust and expand voucher offer
Is everything still up to date and coherent? Check the individual voucher types for their services, prices, texts and images. Also take a look at your overall offer: Can you cover many tastes and price categories with your voucher types? Or is there something missing from your offer?
Help article: Customise voucher typesAchieve more sales thanks to complementary products
Do you offer your own souvenirs, home-made products or wellness accessories? Then why not draw attention to these great gift combinations right away? You can benefit from upselling and your guests will enjoy being able to give something very special as a gift.
With the new e-guma product shop, you can easily sell additional items directly online – and thus increase the sales value. Utilise this cross-selling potential and increase your sales with e-guma! We will be happy to activate the product shop for customers of the e-guma voucher system at no extra cost.
More about the new e-guma product shop Arrange a free product shop consultationPlace your shop prominently on your website and in your social media
Make it easier for your customers to search by placing the link to your voucher shop in the main navigation, on the homepage and in clearly visible places on your website. Banners and eye-catching buttons help to emphasise vouchers as a gift option.
It is also worth sharing regular posts on your social media channels that draw attention to your voucher shop – with Christmassy images and clear call-to-actions. You are welcome to use our Christmas graphics for your marketing activities and customise them to suit your wishes and branding.
Help article: Link online shop on your website Help article: Voucher icons for your website Templates: Graphics for ChristmasLaunch promocodes and special offers
If possible, offer special Christmas discounts or seasonal experience offers to increase interest. Popular options are e.g. ‘Voucher for two’ or ‘Exclusive Christmas edition’. Promo codes and special offers are an extremely interesting tool for boosting sales, attracting new customers to your website or for effective marketing.
Help article: Promocodes Help article: Special offersCommunicate in good time: Reminders via newsletter and social media
Send out regular newsletters to remind your customers that vouchers are a great gift option – especially during the hectic Christmas period. Send out another reminder just before Christmas to let them know that digital vouchers are available immediately and can be a last-minute treat.
Blog article: How to make your vouchers a digital trend Help article: Collect newsletter addresses with e-gumaDraw attention to your vouchers on site in your company
The simplest and probably also one of the most effective ways to advertise your vouchers and your offer is directly in your business. Are your guests enthusiastic about your offer? Then draw their attention directly to the fact that your guests can also give this great experience as a gift.
Suitable advertising platforms include displays at reception, notices on the menu, a note on the receipt or posters in the toilets or lifts. The list of possibilities is endless. Read more about this in our blog post.
Blog article: On-site advertising, effectively increase voucher salesArouse emotions
With experience gifts, we give the gift of time together – indeed memories that will last forever. Family ties, romantic relationships and friendships thrive on shared experiences. Is there anything better than giving the gift of new memories with a new experience? Perhaps your favourite person can even fulfil a long-cherished wish with an experience gift for Christmas?
Awaken emotions with your shop and your voucher offer! Make it clear at first glance that your vouchers and experiences are the perfect gifts to make your loved ones happy.
Emphasise flexibility and customisation options
One of the biggest advantages of a voucher is its flexibility. Make sure your customers know that they can give the voucher either digitally or in print. Also emphasise that vouchers can be redeemed for different offers – ideal for customers looking for a gift with many options.
Share customer reviews and success stories
Testimonials from other customers can make the decision much easier. Share reviews from satisfied voucher recipients or publish stories from customers who have given unique experiences as gifts. This creates trust and convinces potential buyers that your gift vouchers are a great gift.
- by Denise Meyer, Content Marketing Manager