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The voucher system can be used in so many different ways
What was the last voucher you gave as a gift? A versatile gift voucher or an exciting experience voucher? Was it a printed voucher with attractive packaging or a simple print@home voucher?
Gift vouchers come in a wide variety of forms and with a wide range of content. In this article, we present five best practice examples of how gift vouchers can be used in a variety of ways.
The gift with a striking look: ZSG bottle mail makes gift-giving fun
The ZSG Zürichsee Schifffahrt voucher shop impresses with its versatility and creativity: from a leisurely brunch cruise to vouchers for the cheese or fondue boat, exciting murder mystery dinners or party evenings on the water – ZSG has the perfect gift for every occasion.
To make the surprise even more special, ZSG also offers matching packaging for its vouchers. For a small surcharge, buyers can purchase their voucher in a small bottle as a message in a bottle, in keeping with the spirit of shipping. Both the buyer and the recipient will love the simple and beautiful packaging!
Voucher shop Zurich Lake Navigation Company Help article e-guma: Deposit vouchersOnline only: The digital voucher is very popular at Sala of Tokyo
Whether you’re a last-minute gift buyer, don’t like shopping or want to save time, vouchers that can be purchased directly online and printed out yourself – i.e. print@home – are particularly popular. According to Statistia, almost 60% of all gifts were purchased online for Christmas 2023.
The main reason given for this is the ability to shop outside regular opening hours. Online shops are accessible around the clock, save you the trip to crowded city centres and shopping centres, and usually offer a larger but clearer selection.
But it’s not just gift-givers and recipients who appreciate the ease of online shopping. Like some e-guma users, the cult Zurich restaurant Sala of Tokyo also relies exclusively on print@home. And with great success.
Sala of Tokyo is considered the oldest Japanese restaurant in Switzerland and invites its guests on an extraordinary journey through traditional Japanese cuisine. Here, the finest culinary art – 16 Gault Millau points – meets enjoyment and the pleasure of being together. There is no time or leisure for selling vouchers on site, as owner Lorenz Muster tells us in an interview:
«In the past, guests would call us and ask if they could still pick up a voucher. Then we had to wait at the restaurant to see if anyone else would come in. Today, we no longer print and send the vouchers ourselves, but offer print@home thanks to our e-guma voucher shop. This allows our guests to print their order directly at home and, in theory, give it as a gift that same evening. Or send them by email. This has saved us a lot of stress.»
Read the full interview with Lorenz Muster Voucher shop Sala of TokyoWe are Family – the group voucher The Tschuggen Collection
From the mountains and forests of Arosa and St. Moritz to the palm-lined shores of Lake Maggiore, The Tschuggen Collection welcomes its guests to the most spectacular locations in Switzerland with a wonderful variety of top-quality experiences.
The diversity of the offers and experiences is also reflected in the hotel group’s voucher shop. Each of the hotels in Arosa, St. Moritz and Ascona offers its guests individual vouchers for accommodation, wellness and culinary experiences.
If you find it difficult to choose a gift for your loved ones, friends, business partners, etc., or if you would prefer to leave the decision up to them, you can opt for the ‘The Tschuggen Collection Gift Voucher’, which can be redeemed for offers at all hotels.
Voucher shop The Tschuggen CollectionDo you also need a voucher management system for a business with many voucher sales and redemption locations, an entire group of companies or an organisation? Then you’ve come to the right place.
Learn more about our cross-location solutionsSomething for every taste: the Gehren farm delights with a great selection
Small but mighty: it doesn’t always have to be a giant restaurant chain or a renowned 5-star hotel to offer a great selection of individual vouchers.
The Gehren farm in Merlischachen is the best proof that even smaller businesses can create wonderful experiences to give as gifts and surprises. In addition to gift vouchers, the farm also offers original overnight stays in the bee house, a hearty breakfast or a cosy coffee break, making it attractive for different preferences and budgets.
Gehren Farm Gift Voucher ShopHow attractive is your gift voucher offering to your customers and guests?
Our tip: In addition to the ever-popular gift vouchers (a must-have), offer a select range of experience or service vouchers. These focus on one of your experiences, making the gift even more personal for many people.
Not sure which of your offers are suitable as vouchers, or would you like an outside perspective on your business? Our experts from the Customer Success Team will be happy to support you in successfully selling your vouchers.
Give the gift of an unforgettable experience: Welcome to the Marine Science Centre
Give meaningful gifts instead of material ones: vouchers are very popular, partly because they represent time spent together, memories or unique experiences. This could be a cosy meal at a restaurant, relaxing days at a spa or in the mountains, a little more action with a joint leap into the depths or a tricky puzzle adventure. There are no limits to the variety of experience vouchers available – they can even be a little more unusual, as in our next example!
The Marine Science Centre seal research centre in Rostock invites interested visitors to swim and dive with seals, allowing them to participate in research on these fascinating animals and providing deep, expert insights into the world of marine mammals. We are convinced that such a gift will delight the recipient!
Marine Science Centre voucher shopThe credit card – a slightly different kind of voucher
Another interesting variant of the voucher is the rechargeable prepaid card, which you can also offer your guests, regular customers and employees with the e-guma voucher system.
The e-guma prepaid card is particularly notable for its prepaid function, secure and easy cashless payment, and the possibility of customer loyalty through on-top or free credit.
These advantages make the prepaid card (physical card in credit card format or as a digital card in the app) ideal for use as a membership benefit card, meal card for students and employees, membership card for clubs or for cashless payment at events.
Learn more about the e-guma prepaid card
- by Nicole Odermatt, Content Marketing Manager