SEO: How to improve your Google ranking

The digital world is changing rapidly, and Google is increasingly focusing on artificial intelligence – a development that further increases the demands on content creators. High visibility in search engines is particularly crucial for online shops in order to reach potential customers. But how do you optimise a voucher and ticket shop for better rankings? In this article, you will learn which SEO measures will increase your traffic and sales.

Content at a glance

Technical SEO: The basis for a good ranking

Google favours fast, well-structured voucher and ticket shops. Important aspects that your e-guma online shop fulfils:

• Mobile optimisation guaranteed: Google favours mobile-friendly websites. Your voucher and ticket shop is optimally displayed on smartphones and tablets.
• Optimised loading speed: e-guma compresses images, uses caching and employs fast hosting servers.
• Structured data in the e-guma ticket system: Rich snippets ensure better display in search results and make your events easy to find.

Finding and using the right keywords

Keywords are the foundation of any SEO strategy. Be sure to choose terms that your potential customers are actually searching for:

• Use long-tail keywords: Instead of just ‘buy voucher’, use specific terms such as ‘wellness voucher for Zurich’.
• Keyword analysis with tools: Google Keyword Planner (log in to your Google Ads account), ChatGPT, KeywordTools or Google Trends help you find relevant terms.
• Place keywords strategically: Integrate them sensibly into the titles and descriptions of your vouchers, events and admissions.

Content marketing: Win people over with high-quality content

Good content not only ensures better rankings, but also increases trust and customer loyalty:

• Write blog posts: Regular articles on topics such as ‘The best gift vouchers for Christmas’ increase visibility.
• Set up FAQ pages: Answer frequently asked questions about tickets or vouchers and how to redeem them.
• Optimise product descriptions: Avoid generic descriptions and focus on unique, appealing texts. Describe the benefits of your voucher or event and integrate relevant keywords naturally into the text.

Local SEO for regional offers

If you offer vouchers or tickets for specific regions, local SEO is crucial:

• Set up Google My Business: Your company should be listed there with all relevant information. You can find out more about this in our blog article Online Advertising
• Incorporate local keywords: Add city or region names to your texts.

Link building: Building authority and generating backlinks

The more high-quality websites link to your voucher and ticket shop, the better:

• Presence on e-surprise.co.uk: With your presence on e-surprise.co.uk, you have the opportunity to promote your business and your vouchers via an additional online sales channel: you increase your visibility, generate lucrative additional sales and attract new customers. Find out more
• Cooperation: Have your vouchers and tickets featured in gift and event guides or test reports. Discuss linking your offers with your partners.
• Use press releases: Spread the word about new vouchers, discount campaigns or upcoming events.
• Optimise internal linking: Make sure your most important pages are well linked to each other.

The future of search engine optimisation

SEO is evolving – and if you want to keep up with the latest AI technologies, you need to adapt your content. In addition to the classic measures mentioned above, such as keywords and backlinks, it is becoming increasingly important to design content that AI platforms can process and interpret optimally.

This ensures that your language and writing style for your voucher and ticket descriptions is understandable and relevant for both humans and AI platforms:

• Simplicity: Use clear sentences and understandable terms in your descriptive texts.
• Clear and structured content: Structure your descriptive texts logically, divide them into paragraphs and use bullet points to make it easier for AI to grasp the content.
• Use of natural language: AI prefers authentic, human-like language without dull repetition of keywords.
• Answers to the relevant questions of the target audience: Your descriptive texts should contain as many answers as possible to all the questions that potential voucher or ticket buyers ask themselves on their way to making a purchase decision.

e-guma Helpcenter

You can find further information and settings relating to Google in our e-guma Help Centre:

Conclusion: SEO as a long-term strategy

SEO for voucher and ticket shops requires continuous optimisation, but pays off in the long run. Those who use relevant keywords, actively engage in link building and, above all, create high-quality content for both humans and artificial intelligence will achieve better rankings and generate more sales. Now is the perfect time to start optimising your shop!

• by Denise Meyer, Content Marketing Manager