In this article, you will find out why your company will soon love online advertising and marketing and how you too can effectively promote your voucher and ticket sales online using various tools such as social media, newsletters and the like.
Content at a glance
Social Media
From Facebook and Instagram to LinkedIn and TikTok: social media platforms are also ideal for restaurants, hotels and leisure facilities to advertise their own offers. The best way to market your vouchers and tickets is to try out different formats on the various platforms. These can be simple image postings, videos, regular stories, collaborations with influencers, etc.
Videos are particularly popular at the moment, whether on Instagram in the form of a reel or directly on TikTok. With creative ideas (for example: ‘It’s your dad’s birthday today and you haven’t got a present yet etc.’), companies can also attract attention here and achieve increased (voucher) sales.
Let’s be honest, it can take quite a bit of effort to step in front of the camera yourself or even just post homemade mobile phone videos online – but once this hurdle has been overcome, it can be a lot of fun to try out new things and play around with this medium.
It is also advisable to boost posts with a small amount of money, as it is unfortunately relatively difficult to generate reach with unpaid content these days. That’s why targeted ads and adverts on your social media deserve a firm place in your marketing mix.
Why not use our Canva templates for your social media posts, which you can easily customise to your wishes and corporate identity with just a few clicks?
Help article: Canva graphic templatesNewsletter
Yes, it still exists and rightly so: the newsletter is still one of the most interesting tools in online marketing. Thanks to cost-effective newsletter options, it is generally more lucrative than traditional adverts and postal mailings and can be created in a very targeted manner in a relatively short space of time.
Another plus point: the results achieved, such as opening and click rates, can be easily tracked after each newsletter mailing and you get a clear picture of which information, offers and stories are well received by your customers.
Possible topics:
- Exciting news from your company and personal words
- Weekly menus, special offers, events or happenings
- Insights into the team, stories behind the scenes
- Travel and experience tips, home recipes
- Testimonials, recognition and awards
And, of course, your voucher and ticket offers should have a permanent place in the newsletter – all year round, not just during the festive season! Purchase incentives such as promo codes and special offers can be particularly attractive for your readership.
Pre-arrival & post-stay emails are also exciting email marketing for hotels
Receive email addresses: Collect valuable email addresses in your e-guma voucher and ticket shop now and give your customers the opportunity to sign up for your newsletter.
Help article: Newsletter setting online shopBlog
In addition to the newsletter, a blog on your own website is also an exciting marketing tool. On the one hand, Google will thank you for the regular, fresh content with a better search engine ranking, and on the other hand, your guests will certainly want to find out more about your company. A blog is the ideal way to show your corporate identity, present yourself authentically and openly and thus retain your guests in the long term.
There are no limits to the content ideas. You are welcome to write something outside your own entrepreneurial world as long as you don’t get completely lost in the shuffle.
You may also find some inspiration for the blog in our topic guide for the newsletter. We personally like to combine both channels and refer in the newsletter with a short introduction to our detailed blog posts on the topic mentioned.
Of course, you can also use the blog to present your voucher and use active storytelling to whet the appetite for special experiences.
External blogs, specialist articles and online magazines
However, your company can and should not only be featured on your own blog. You can attract new guests and generate attention outside your usual reach through mentions and articles in online magazines and the like.
SEM (Search Engine Marketing: Suchmaschinenmarketing)
It sounds more complicated than it actually is: in short, search engine marketing should help you to optimise your website’s position in the ‘sea’ of results on search engines such as Google, Bing and others so that it can be found more easily and more visitors visit your site. This includes both SEO and SEA.
SEO, search engine optimisation, refers to the optimisation of your own website content through well-structured texts that offer added value, simple navigation, images with suitable titles, videos and internal links, among other things.
SEA (search engine advertising) primarily refers to the placement of adverts on search engines. Similar to an auction, you bid on a keyword under which an advert is to be placed. In the case of a voucher and ticket shop, such a keyword could be ‘restaurant voucher Zurich’ or ‘voucher romantic hotel Arosa’, for example.
SEA can therefore achieve a good positioning of a website relatively quickly, while SEO is important for a long-term, sustainable top ranking. Don’t have an SEM professional on your team? Then it may be worth getting input and help from an agency.
Google business profile
Your Google business profile is often the first impression your guests and people who search for you, a suitable location or a special experience online or google it, get of your company.
It is your online business card and should always be up-to-date and complete, including an appealing business description, the correct address with Google Maps link, the (always) adjusted opening hours and the correct contact details, i.e. telephone number and email address, as well as a link to your own website. It is also worth keeping an eye on your ratings and recessions on an ongoing basis and consciously looking after them – the ratings can be worth their weight in gold.
In addition to this ‘must-have’ data, you can use your business profile to offer your guests even more added value with additional information and features and possibly set yourself apart from your competitors in the area.
For example, you can offer your customers the option of reserving your tables or experience offers via the business profile, link your menu card directly to it, upload high-quality images of your business and offer, list your social media platforms and activate an F&Q section.
Vouchers and tickets in your Google business profile
Your e-guma voucher and ticket shop should also have a permanent place in your Google company profile. You can list the shop in your products with a direct link – here you can also list individual voucher offers prominently, make your offer appealing with great pictures or regularly post something about it in your news.
Tickets for attractions such as mountain railways can even be linked directly to your profile.
Promocodes and special offers
Whether on Black Friday, Cyber Week, Christmas time, mid-season sales, summer offers, etc.: Promo codes and special offers have become an integral part of many marketing strategies and success concepts in the retail trade.
So it is certainly worth trying out such promotions in voucher and ticket sales. In our help article, you can read how you can start such a trial in just a few steps.
Help article: Promocodes Help article: Special offersGraphics
You can draw attention to your voucher and ticket offer not only with displays and information boards on site. Graphics can also be used as excellent targeted advertising online. Whenever possible, link them directly to your shop.
- Website banners
- E-mail signature with reference to voucher offer
- Advertising on WLAN login page / guest network
Such graphic advertising would be great, but is too much work for you? Then simply use one of our Canva templates and customise the graphics to your wishes and your corporate identity with just a few clicks.
Help article: Marketing graphics with CanvaThe perfect marketing tool
… does not exist. Whether online marketing or on-site advertising, every tool, instrument and channel has its advantages and disadvantages and will only appeal to a certain part of your customer base. Which is why, as with so many things in life, it’s all about the right mix and combination. Try out different options and don’t be immediately discouraged if you don’t see the desired results straight away. A sustainable concept for success takes time and perseverance. We hope you enjoy discovering it!
- by Denise Meyer, Content Marketing Manager