5 tips for a successful voucher shop

How to get the most out of your e-guma voucher system

A voucher shop is more than just an additional source of income – it is a genuine customer experience. With e-guma, you have a powerful system at your side. But how can you exploit its full potential? We have compiled the most important tips for you to successfully design your voucher shop and increase your sales.

Content at a glance

The right offer: experience vouchers instead of just gift vouchers

Gift vouchers are practical – but experience vouchers evoke emotions and sell better. Customers want to give something concrete as a gift. Brunch for two, a spa day, a romantic dinner – offers like these specifically address needs and occasions. Here you will find ideas for exciting voucher offers:

• Tip for restaurants:
  Do you offer brunch? Then we recommend adding a brunch voucher to your online shop. It is one of the best-selling vouchers and an absolute classic that works all year round – from Mother’s Day to Christmas. Combinations such as ‘overnight stay with dinner’ or ‘dinner & wine’ are also very popular.
• SEO tip:
  Address your customers directly. Instead of ‘voucher for dinner’, try ‘enjoyment for two – an evening full of culinary highlights’. Choose titles and descriptions that evoke emotions – because vouchers primarily sell experiences, not products. You can find out how to optimise your voucher descriptions for search engines in our SEO blog article:

Well-organised shop

A clearly structured voucher shop invites visitors to browse and buy. For optimal organisation, we recommend grouping voucher offers into categories. Find out more:

Our recommendation:

• 5–8 voucher types per category are ideal.
• Use clear categorisation: e.g. dining, accommodation, wellness, events, vouchers for two, special occasions.
• Place bestsellers at the top – such as brunch vouchers or seasonal highlights.
• Use appealing titles and high-quality images – they often determine whether a purchase is made.

• Practical tip:
  Observe which vouchers sell particularly well and keep your offering dynamic. Vouchers that are not in high demand can be removed or offered seasonally.

Present your shop in the best light!

A professional appearance creates trust. Make sure that your voucher shop is visually appealing, matches the design of your website and uses beautiful, atmospheric images.

Visible link on your website

A beautiful voucher shop alone is not enough – it also needs to be found. Integrate your shop prominently on your website and link to it with the label “Vouchers” via various channels. Don’t forget your email signature, social media or Google business profile.

This is particularly effective:

• Menu item in the main navigation: e.g. ‘Vouchers’ or ‘Give now’ – clear, visible, directly clickable
• Teaser on the home page with image and text (‘Give joy now!’)
• Footer link on every page
• Link in your email signature (‘Buy vouchers conveniently online’)
• Own URL (redirect) such as www.namecompany.com/vouchers – perfect for social media or print campaigns

• Extra tip:
  Use terms such as ‘gift’, ‘give away’, “experience” and ‘buy online’ on voucher pages – this improves search engine visibility and directly addresses search intentions.

Share your gift ideas – spread the word!

Many people search Google for gift ideas. Take advantage of this opportunity!

Here’s how:

• Regularly write blog posts or news articles on your website on topics such as ‘last-minute Christmas gifts’, ‘Valentine’s Day gifts’ and ‘birthday surprises for connoisseurs’.
• Post gift ideas on your social media channels with a direct link to your voucher shop.
• Use newsletters to draw attention to seasonal vouchers.
• Work with SEO-relevant terms: e.g. ‘buy brunch voucher Zurich’, ‘give the gift of wellness’, ‘order hotel voucher online’.

And: take advantage of seasonal opportunities – in a targeted and creative way

Every season offers sales opportunities. Christmas, Valentine’s Day, Easter, Mother’s Day, Black Friday – use these occasions to actively promote your vouchers. e-guma offers you the flexibility to easily design seasonal vouchers and quickly put them online.

• Our tip:
  Combine your voucher sales with seasonal communication: a newsletter, a social media post or a banner on your website at the right time can work wonders.

Sell on site too – it’s easy

Vouchers are ideal for offering and promoting not only online, but also at your reception desk, in your restaurant or in your shop. e-guma makes it easy to sell vouchers directly on site – including cash register connection and customised design.

In our blog, we present effective in-house advertising options:

• Practical tip:
  Train your staff to actively point out vouchers – especially when guests are enthusiastic about your offer. It will be worth it!

Checklist

You can find all tips summarised in our checklist, which is available for download:

Conclusion

A successful voucher shop thrives on emotionally appealing offers, a clear structure, optimal visibility – and regular communication. With the e-guma voucher system, you have all the options you need. Now it’s time to get creative, advertise your offers in a targeted manner – and turn your shop into a revenue generator!

• by Denise Meyer, Content Marketing Manager