«Vouchers are marketing that pays for itself.»
Nidwaldnerhof is located right on the shores of Lake Lucerne, surrounded by the imposing mountains of Central Switzerland – a hotel that has been delighting its guests with genuine hospitality and regional cuisine for many years. Since 2012, the team around the Stucki-Frutig family has relied on the e-guma voucher system – and harnessed its potential both to foster
customer loyalty and increase sales.
In this interview, Claudia Stucki-Frutig, host of the Nidwaldnerhof Hotel, tells us what role vouchers play in everyday life, which marketing measures have proven successful – and why a professional voucher system is definitely worthwhile for tourism businesses.
to the Hotel Nidwaldnerhof voucher shop to the interviewHotel Nidwaldnerhof facts
Whether in the restaurant, conservatory or lounge or on the lakeside terrace, guests at Nidwaldnerhof are seated right by the water.
All rooms have a direct view of Lake Lucerne and the magnificent backdrop of the mountains of Central Switzerland.
At Nidwaldnerhof, working together is a top priority. This makes a real, perceptible difference.
True to the motto “committed to the region”, the chef sources her products from regional suppliers wherever possible.
Voucher system with online shop
Guest loyalty, marketing, value-added service, additional revenue
Selling vouchers is a lucrative business.
Interview with Claudia Stucki-Frutig, host of Nidwaldnerhof Hotel
Mrs Stucki-Frutig, could you start by briefly introducing your establishment? What can guests expect from you?
«We warmly welcome our guests to our Nidwalden oasis right on Lake Lucerne. Surrounded by the mountains of Central Switzerland, we spoil you with regional cuisine and heartfelt hospitality. Whether in stylish rooms, the lakeside restaurant, lounge or on the sun terrace, it’s a wonderful place to leave everyday life behind. I promise!»
You have been working with the e-guma voucher system since 2012. How important are vouchers for your establishment?
«Selling vouchers is a lucrative business. By offering a gift voucher, our existing customers generate new customers for us. With e-guma, we have found a voucher system that is professional and very clear to use.»
What experiences have you had with the system so far – both in day-to-day use and in terms of support?
«The system is superb for everyday use. The support in particular is excellent, the staff at e-guma are very competent. The system can be found everywhere and is easy to use.»
What is your favourite voucher?
«Our value voucher.»
What specific marketing measures do you implement to make your vouchers visible both online and offline?
«We have been at Nidwaldnerhof for 20 years, our establishment is renowned and vouchers are inherently in high demand. When it comes to marketing, on top of our website, we also rely on social media, hotel brochures, sponsoring and an annual Christmas campaign with a 15% discount.»
e-guma Marketing toolsHow important is Christmas business for your voucher sales?
«Thanks to our Christmas campaign offering a 15% discount, which we run from 1-24 December each year, Christmas is a
very profitable time for us.»
What is your experience with guests who pay with a voucher?
«Guests with vouchers usually spend more money with us on average. In this sense, for us, vouchers really are marketing that pays for itself.»
What tips would you give to other tourism businesses looking to get started with vouchers?
«A professional voucher system pays off. It promotes guest loyalty and acquisition and is a simple but very effective marketing tool. With e-guma, you can launch new offers at no cost, it is well-known in many places and has brand recognition for guests. It goes without saying that I would recommend e-guma to anyone.»