{"id":14811,"date":"2026-01-21T16:45:09","date_gmt":"2026-01-21T15:45:09","guid":{"rendered":"https:\/\/www.e-guma.ch\/fr\/?p=14811"},"modified":"2026-01-21T20:27:31","modified_gmt":"2026-01-21T19:27:31","slug":"la-visibilite-genere-du-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/fr\/blog\/la-visibilite-genere-du-chiffre-daffaires\/","title":{"rendered":"La visibilit\u00e9 g\u00e9n\u00e8re du chiffre d&rsquo;affaires"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<h3 class=\"wp-block-heading\">Comment optimiser le positionnement de votre boutique en ligne<\/h3>\n\n\n\n<p><strong>Une boutique en ligne professionnelle pour vendre des bons d&rsquo;achat, des billets ou des produits ne suffit pas : elle doit \u00e9galement \u00eatre visible et facilement accessible. En effet, ce n&rsquo;est que si vos clients trouvent rapidement votre boutique qu&rsquo;ils cliqueront dessus et, dans le meilleur des cas, qu&rsquo;ils effectueront des achats. Dans cet article, nous vous montrons les effets d&rsquo;un lien optimal sur votre site web, les diff\u00e9rentes variantes existantes et comment vous pouvez ainsi augmenter de mani\u00e8re mesurable votre succ\u00e8s commercial.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contenu en bref<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#visibilite\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Pourquoi la visibilit\u00e9 est-elle cruciale<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conseils\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conseils pour un placement optimal<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#option\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Option de menu dans la navigation principale<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#remarques\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Remarques dans les descriptions des offres<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#icones\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Accroches visuelles \/ ic\u00f4nes<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#plus\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Plus de visibilit\u00e9 en dehors du site web<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#secteur\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conseils suppl\u00e9mentaires par secteur d&rsquo;activit\u00e9<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conclusion\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conclusion<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visibilite\">Pourquoi la visibilit\u00e9 est-elle cruciale<\/h3>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--card-recharge\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-card-recharge\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Tirez parti de l&rsquo;\u00e9lan :<\/strong> les personnes qui visitent votre site web sont d\u00e9j\u00e0 int\u00e9ress\u00e9es par votre offre. Gr\u00e2ce \u00e0 un bouton \u00ab Boutique \u00bb bien visible, vous permettez \u00e0 vos clients d&rsquo;acheter spontan\u00e9ment un bon d&rsquo;achat, un billet ou un produit. Un lien bien visible incite clairement \u00e0 l&rsquo;achat.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--sales-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-sales-up\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Chiffre d&rsquo;affaires direct :<\/strong> plus les visiteurs peuvent acc\u00e9der rapidement \u00e0 la boutique en ligne, plus ils sont susceptibles d&rsquo;acheter directement, sans longues recherches ni d\u00e9tours. Un lien clair et facilement accessible r\u00e9duit le nombre de clics et augmente les taux de conversion.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--shopping-trolley\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-shopping-trolley\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Une image professionnelle :<\/strong> un emplacement clair montre que la vente de bons d&rsquo;achat, de billets et de produits fait partie int\u00e9grante de votre offre.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--iphone\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-iphone\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Visibilit\u00e9 sur tous les terminaux :<\/strong> aujourd&rsquo;hui, beaucoup surfent sur leur mobile. Si le lien n&rsquo;existe que sur la version bureau, vous passez \u00e0 c\u00f4t\u00e9 d&rsquo;un trafic pr\u00e9cieux. Veillez \u00e0 une int\u00e9gration coh\u00e9rente : visuelle, cliquable, optimis\u00e9e pour les mobiles.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--search\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-search\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Tirez parti des avantages du r\u00e9f\u00e9rencement naturel (SEO) :<\/strong> int\u00e9grez des termes tels que \u00ab bon d&rsquo;achat \u00bb, \u00ab billet \u00bb ou \u00ab boutique \u00bb dans la structure de votre menu ou dans des titres accrocheurs afin d&rsquo;am\u00e9liorer durablement votre visibilit\u00e9 dans les moteurs de recherche.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conseils\">Conseils pour un placement optimal<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/fr\/wp-content\/uploads\/e-guma_blog_sichtbarkeit_pilatus.jpg\" alt=\"e-guma: La visibilit\u00e9 g\u00e9n\u00e8re du chiffre d'affaires\" class=\"wp-image-14817\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"option\">Option de menu dans la navigation principale<\/h4>\n\n\n\n<p>Une option de menu d\u00e9di\u00e9e telle que \u00ab Bons cadeaux \u00bb, \u00ab Billets \u00bb ou \u00ab Souvenirs \u00bb rend votre offre visible \u00e0 tout moment et partout, quelle que soit la sous-page sur laquelle vous vous trouvez. Les visiteurs peuvent ainsi trouver la boutique en ligne en un seul clic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"remarques\">Remarques dans les descriptions des offres<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/fr\/wp-content\/uploads\/sattelhochstuckli2.png\" alt=\"e-guma: La visibilit\u00e9 g\u00e9n\u00e8re du chiffre d'affaires\" class=\"wp-image-14825\"\/><\/figure>\n\n\n\n<p>Lorsque vous faites la promotion d&rsquo;un \u00e9v\u00e9nement, d&rsquo;une exp\u00e9rience ou d&rsquo;une offre sp\u00e9ciale sur votre site web, ajoutez une remarque telle que :<\/p>\n\n\n\n<p><strong>\u00ab Vous pouvez \u00e9galement commander cette exp\u00e9rience sous forme de bon cadeau \u2013 cliquez ici \u00bb.<\/strong><\/p>\n\n\n\n<p>Vous associez ainsi un contenu concret \u00e0 une incitation directe \u00e0 l&rsquo;achat.<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Conseil suppl\u00e9mentaire :<\/strong><br>Appel \u00e0 l&rsquo;action : utilisez des incitations claires telles que \u00ab <strong>Acheter un bon cadeau maintenant<\/strong> \u00bb, \u00ab <strong>Offrir un bon cadeau<\/strong> \u00bb ou \u00ab <strong>R\u00e9server un billet<\/strong> \u00bb.<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"icones\">Accroches visuelles \/ ic\u00f4nes<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/fr\/wp-content\/uploads\/gurten2.png\" alt=\"e-guma: La visibilit\u00e9 g\u00e9n\u00e8re du chiffre d'affaires\" class=\"wp-image-14819\"\/><\/figure>\n\n\n\n<p>Une ic\u00f4ne ou un \u00e9l\u00e9ment graphique accrocheur permet de mettre en avant votre boutique, par exemple sur la page d&rsquo;accueil ou dans les barres lat\u00e9rales. Ces rep\u00e8res visuels augmentent consid\u00e9rablement les taux de clics et de conversion.<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Conseil suppl\u00e9mentaire :<\/strong><br>il est \u00e9galement utile d&rsquo;ajouter une indication suppl\u00e9mentaire \u00e0 la fin de chaque page, par exemple sous forme de lien ou de bouton.<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-fr.e-guma.ch\/article\/711-icones-de-bons-cadeaux\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Article d&rsquo;aide : ic\u00f4nes de bons cadeaux pour votre site web<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-fr.e-guma.ch\/article\/773-icones-de-billets\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Article d&rsquo;aide : ic\u00f4nes de billets et d&rsquo;\u00e9v\u00e9nements pour votre site web<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"plus\">Plus de visibilit\u00e9 en dehors du site web<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Newsletter :<\/strong> ajoutez r\u00e9guli\u00e8rement un lien vers votre boutique en ligne dans votre newsletter.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>R\u00e9seaux sociaux :<\/strong> partagez des offres ou des id\u00e9es de cadeaux directement avec un lien vers la boutique.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Profil Google My Business &amp; Co. :<\/strong> ajoutez \u00e9galement le lien vers la boutique dans votre profil Google My Business et sur les sites partenaires.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"secteur\">Conseils suppl\u00e9mentaires par secteur d&rsquo;activit\u00e9<\/h3>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--luggage-transport\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-luggage-transport\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>H\u00f4tels :<\/strong> placez le lien vers la boutique de bons cadeaux directement dans le menu \u00ab Chambres &amp; Offres \u00bb ou sur la page de confirmation de r\u00e9servation. Ainsi, les clients seront inform\u00e9s des possibilit\u00e9s de cadeaux avant ou apr\u00e8s la r\u00e9servation.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--chef-hat\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-chef-hat\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Restaurants :<\/strong> placez la mention relative \u00e0 la boutique de bons cadeaux bien en \u00e9vidence dans le menu ou lors de la r\u00e9servation. Les clients qui viennent de r\u00e9server une table sont particuli\u00e8rement r\u00e9ceptifs \u00e0 l&rsquo;id\u00e9e d&rsquo;acheter un bon cadeau en plus.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--spa\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-spa\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Thermes et bien-\u00eatre :<\/strong> mettez en avant la boutique dans la rubrique \u00ab Bien-\u00eatre et spa \u00bb et associez-la \u00e0 des photos de soins ou d&rsquo;offres de spa, afin que le bon cadeau soit imm\u00e9diatement associ\u00e9 \u00e0 la d\u00e9tente et au plaisir.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--vip\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-vip\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Mus\u00e9es et centres culturels :<\/strong> placez la billetterie en haut de la page d&rsquo;accueil et des pages d&rsquo;exposition. Les visiteurs int\u00e9ress\u00e9s par un \u00e9v\u00e9nement peuvent ainsi acheter leurs billets directement et facilement.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--steam-train\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-steam-train\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Chemins de fer, compagnies maritimes et parcs d&rsquo;attractions :<\/strong> compl\u00e9tez la boutique dans les rubriques Billets et tarifs ainsi que Horaires d&rsquo;ouverture. Les clients qui planifient leur voyage peuvent ainsi acheter leurs billets ou bons d&rsquo;achat \u00e0 l&rsquo;avance.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--vocal-microphone\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-vocal-microphone\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Organisateur d&rsquo;\u00e9v\u00e9nements :<\/strong> vos \u00e9v\u00e9nements sont votre activit\u00e9. Veillez donc \u00e0 placer la billetterie bien en \u00e9vidence sur la page d&rsquo;accueil et dans le menu principal, id\u00e9alement avec une ic\u00f4ne.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--retail-bag\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-retail-bag\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Commerce de d\u00e9tail :<\/strong> reliez la boutique en ligne \u00e0 votre assortiment, par exemple pour les produits ou les cadeaux. Ajoutez \u00e9galement une remarque dans le panier ou dans la zone de paiement, telle que \u00ab Vous cherchez encore un cadeau ? D\u00e9couvrez nos bons d&rsquo;achat ! \u00bb Vous toucherez ainsi les clients au moment pr\u00e9cis o\u00f9 ils effectuent leur achat.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p>Des liens bien pens\u00e9s et visibles constituent la colonne vert\u00e9brale d&rsquo;une vente en ligne r\u00e9ussie. En rendant vos boutiques e-guma (bons d&rsquo;achat, billets, produits, \u00e9v\u00e9nements) facilement accessibles \u2013 via la navigation, des ic\u00f4nes ou des indications contextuelles \u2013, vous augmentez \u00e0 la fois le nombre de visiteurs et votre chiffre d&rsquo;affaires. Vous b\u00e9n\u00e9ficiez en outre d&rsquo;un meilleur r\u00e9f\u00e9rencement et touchez votre groupe cible m\u00eame lorsqu&rsquo;il est en d\u00e9placement, via les appareils mobiles.<\/p>\n\n\n\n<p>Essayez-le : v\u00e9rifiez votre site web, identifiez les endroits o\u00f9 les clients potentiels peuvent d\u00e9couvrir votre offre et cr\u00e9ez des liens visibles et intelligents vers votre boutique en ligne e-guma !<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-fr.e-guma.ch\/article\/710-lier-boutique-en-ligne-a-site-web\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Article d&rsquo;aide : lien vers la boutique en ligne sur votre site web<\/span><\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"m-quote    \" role=\"group\" data-module=\"quote\" class=\"wp-block-eguma-testimonial\"><div class=\"l-constrainer\"><figure class=\"media\"><div class=\"media-wrap\"><div class=\"quote-icon\"><svg class=\"c-icon c-icon-quote c-icon--48\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-quote\"><\/use><\/svg><\/div><img decoding=\"async\" src=\"https:\/\/www.e-guma.ch\/fr\/wp-content\/uploads\/2021\/07\/e-guma_team_urs-berger.jpg\" srcset=\"https:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=100&amp;s=cc9045c6193cdafbe18620ae7513cf74 100w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=116&amp;s=2fcbaae7e817bd11efb0ea8aaca62075 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2258w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=2618&amp;s=3fa2df4e925142ad250b45922f13052f 2618w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=3038&amp;s=c972d55a9b7abdfa0fa82ad1354f5be9 3038w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=3524&amp;s=68e5a0f0927b817b97532cb0c04e05ad 3524w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=4088&amp;s=48675500ebda1b99538b4c54967b9910 4088w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=4742&amp;s=4da9d432ea4959b851d4583022944af9 4742w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=5500&amp;s=666c59f783c2df9fc388c3cb32bd5028 5500w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=6380&amp;s=c2e7252d0b73e5f581e7d6a418082244 6380w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=7400&amp;s=f48409c88bf9887e16f7b170997409a5 7400w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Ffr%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=8192&amp;s=68a65224b488572ba4ef3ca5b97db10b 8192w\" sizes=\"(min-width: 52.5em) 18.75rem, (min-width: 37.5em) 11.25rem, calc(100vw - 64px)\"\/><\/div><\/figure><figure class=\"blockquote\"><span class=\"blockquote__wrap\"><blockquote class=\"text\" cite=\"www.e-guma.ch\">Vous avez besoin d&rsquo;aide ? Je suis l\u00e0 pour vous aider.<\/blockquote><figcaption class=\"caption\">Urs Berger, Customer Success Manager<\/figcaption><div class=\"m-btn align--left\"><div class=\"l-constrainer\"><a target=\"_self\" href=\"https:\/\/www.e-guma.ch\/fr\/a-propos-de-nous\/contact\/\" class=\"c-btn c-btn--default c-btn--primary\" rel=\"noopener noreferrer\" data-module=\"button\"><span class=\"btn-label\">Let&rsquo;s talk<\/span><div class=\"focus-blob\"><\/div><div class=\"hover-text\">Let&rsquo;s talk<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e9 en ligne : comment faire de vos bons d&rsquo;achat une tendance num\u00e9rique !<\/p>\n","protected":false},"author":4,"featured_media":14820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[147,148,146,143,149,145],"class_list":["post-14811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-boutique-de-bons-cadeaux","tag-lien-vers-la-boutique","tag-outil-de-bons-cadeaux","tag-outils-marketing","tag-programme-de-bons-cadeaux","tag-systeme-de-bons-cadeaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La visibilit\u00e9 g\u00e9n\u00e8re du chiffre d&#039;affaires e-guma | Syst\u00e8me de bons cadeaux et de billetterie<\/title>\n<meta name=\"description\" content=\"Rendre votre boutique en ligne facilement accessible permet d&#039;augmenter \u00e0 la fois le nombre de visiteurs et le chiffre 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