{"id":14398,"date":"2025-11-19T13:29:48","date_gmt":"2025-11-19T12:29:48","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14398"},"modified":"2025-11-19T15:05:31","modified_gmt":"2025-11-19T14:05:31","slug":"why-a-digital-voucher-system-is-worthwhile","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/why-a-digital-voucher-system-is-worthwhile\/","title":{"rendered":"Why a digital voucher system is worth it"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<h3 class=\"wp-block-heading\">Or how you turn your voucher system into a sustainable revenue source<\/h3>\n\n\n\n<p><strong>Vouchers are much more than just a gift \u2013 they are a clever instrument for boosting revenue, fostering customer loyalty and strengthening your brand. Whether you are in hospitality, restaurants, leisure operations, events or retail: a thoughtfully designed voucher system offers numerous advantages that quickly pay off.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#revenue\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Immediate revenue \u2013 before the service is delivered<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#turnover\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Higher turnover and new target groups<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#amortisation\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">A voucher system that pays for itself quickly<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#factors\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Which factors influence the pay-back period?<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#eguma\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Why e-guma is the ideal choice<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#investment\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">How to make the investment worthwhile<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conclusion\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conclusion<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"revenue\">Immediate revenue \u2013 before the service is delivered<\/h3>\n\n\n\n<p>With vouchers you generate income even before the guest or customer uses your offer. <strong>That means you receive liquidity straight away<\/strong>, which you can use for day-to-day operations, investment or marketing measures. Especially during weaker revenue periods, this can be a genuine advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"turnover\">Higher turnover and new target groups<\/h3>\n\n\n\n<p>Vouchers act like a personal recommendation. Whoever gives a voucher is automatically promoting your business. This way you <strong>attract new guests<\/strong> who might otherwise not have noticed your offer. <strong>In addition, many recipients spend more when redeeming than the value of the voucher<\/strong> \u2013 a nice side effect for your turnover.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amortisation\">A voucher system that pays for itself quickly<\/h3>\n\n\n\n<p>The investment in a professional voucher system usually amortises in a short time. Just a few sold vouchers are enough to cover the ongoing costs. <strong>Especially if you actively exploit the potential of voucher sales<\/strong> \u2013 for example via your website, social media, newsletter or directly on-site.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Online advertising \u2013 How to turn your vouchers into a digital trend<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/on-site-advertising\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">On-site advertising \u2013 effectively increase voucher sales<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/visibility-creates-revenue\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Visibility creates revenue<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/5-tips-for-a-successful-voucher-shop\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">5 tips for a successful voucher shop<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"factors\">Which factors influence the pay-back period?<\/h3>\n\n\n\n<p>To help you estimate your individual value, here are the main influencing factors:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--card-recharge\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-card-recharge\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Sales volume<\/strong><br>The more vouchers you sell, the faster the system is paid off. An online shop, good visibility and promotion help. <\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--sales-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-sales-up\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Overspend \/ Additional spend<\/strong><br>The higher the amount customers spend beyond the voucher value, the better. <a href=\"https:\/\/www.sabrehospitality.com\/resources\/article\/why-gift-card-solutions-are-vital-for-hotel-revenue-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studies<\/a> show that this additional spend is often between 30\u201375\u2009% above the voucher value. <\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checked-window\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checked-window\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Ongoing costs and fees<\/strong><br>A well-integrated system with little effort keeps costs down. If many manual processes are required, costs increase.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--megaphone\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-megaphone\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Marketing &amp; visibility<\/strong><br>Vouchers are not self-running \u2013 active promotion is essential (website, newsletter, social media). <\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--money-box\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-money-box\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Non-redemption<\/strong><br>Vouchers are definitely a lucrative business: part of the vouchers are never redeemed \u2013 this amount can ultimately be recorded as <strong>pure profit<\/strong>, which is why a good system usually <strong>pays for itself quickly<\/strong>. At the same time the redeemed vouchers offer a big advantage: they bring new guests and ensure valuable additional revenue. Vouchers are therefore a win in every respect.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--gears\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-gears\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Technical integration &amp; process efficiency<\/strong><br>When the system works seamlessly with your POS system, you save labour hours and error costs.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--conference\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-conference\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Industry &amp; customer segment<\/strong><br>Experience-oriented sectors (hotels, events) by nature have higher upsell chances than retail businesses with standard merchandise. <\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eguma\">Why e-guma is the ideal choice<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2024\/11\/onlineshop.png\" alt=\"e-guma Blog Deshalb lohnt sich ein digitales Gutscheinsystem\" class=\"wp-image-14402\"\/><\/figure>\n\n\n\n<p>With e-guma you rely on the leading Swiss voucher solution. For over 20 years hundreds of companies from tourism, hospitality, leisure and culture have trusted our system.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your advantages at a glance:<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Simple sale: <\/strong>online, on-site or print@home \u2013 your customers can buy vouchers at any time.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Professional design:<\/strong> your vouchers appear in your own branding. <a href=\"https:\/\/www.e-guma.ch\/blog\/deshalb-lohnt-sich-ein-digitales-gutscheinsystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-guma.ch<\/a><\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Fast processing:<\/strong> automated workflows save time and reduce administrative burden.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Full control:<\/strong> you always have an overview of sales, redemptions and open balances.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Scalable:<\/strong> optionally combine the voucher system with the <a href=\"https:\/\/www.e-guma.ch\/en\/ticketing-system\/\">e-guma ticket system<\/a> for events, tours or experiences, the <a href=\"https:\/\/www.e-guma.ch\/en\/voucher-system\/prepaidcard\/\">e-guma prepaid card<\/a> for cashless payments or the <a href=\"https:\/\/www.e-guma.ch\/en\/product-shop\/\">e-guma product shop<\/a> for your merchandise, home-made delicacies, printed material and much more.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"investment\">How to make the investment worthwhile<\/h3>\n\n\n\n<p>A voucher system unfolds its full potential when you actively use it. To ensure your voucher system pays off quickly, we recommend the following six steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define objectives and KPIs<\/strong><br>Examples: voucher revenue, redemptions, additional spend, margin.<\/li>\n\n\n\n<li><strong>Establish an online shop<\/strong><br>Embed the responsive e-guma voucher shop prominently on your website.<\/li>\n\n\n\n<li><strong>Create experience-packages<\/strong><br>Offer vouchers not just as \u201cCHF 50 value\u201d, but e.g. \u201cWellness short-break for 2\u201d, \u201cPrivate chauffeur drive\u201d. These packages often generate higher turnover and bring better margins.<\/li>\n\n\n\n<li><strong>Launch communication \u2013 actively offer the voucher as a gift idea<\/strong><br>Newsletter distribution, social media and also on-site prompts to buy vouchers, clearly visible at the point of sale: at check-in, at the till, in the restaurant. Also train your team to actively promote vouchers.<\/li>\n\n\n\n<li><strong>Establish recurring promotional cycles<\/strong><br>Seasonal vouchers, corporate gifts, last-minute promos \u2013 this keeps the topic active in the market. Use seasonal occasions like Christmas, Valentine\u2019s Day or Mother\u2019s Day for targeted campaigns.<\/li>\n\n\n\n<li><strong>Analyse and steer data<\/strong><br>Which vouchers are purchased, redeemed, what was the average additional spend? Use the automatic e-guma reports for this.<\/li>\n<\/ol>\n\n\n\n<p>In this way you turn your voucher system into a sustainable revenue source \u2013 and simultaneously create a positive brand experience for your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p><strong>A voucher system is not an expense; it is an investment in growth and customer loyalty.<\/strong> As with any investment: the higher the sold voucher value, the higher the additional spend and the more efficient the processes, the faster the system pays for itself.<\/p>\n\n\n\n<p>With e-guma you have an experienced partner by your side who supports you from setup to ongoing operations \u2013 simple, secure and successful.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"m-quote    \" role=\"group\" data-module=\"quote\" class=\"wp-block-eguma-testimonial\"><div class=\"l-constrainer\"><figure class=\"media\"><div class=\"media-wrap\"><div class=\"quote-icon\"><svg 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calc(100vw - 64px)\"\/><\/div><\/figure><figure class=\"blockquote\"><span class=\"blockquote__wrap\"><blockquote class=\"text\" cite=\"www.e-guma.ch\">Discover the potential in your vouchers.<\/blockquote><figcaption class=\"caption\">Johanna Hoby, Sales Consultant<\/figcaption><div class=\"m-btn align--left\"><div class=\"l-constrainer\"><a target=\"_self\" href=\"https:\/\/www.e-guma.ch\/en\/about-us\/contact\/\" class=\"c-btn c-btn--default c-btn--primary\" rel=\"noopener noreferrer\" data-module=\"button\"><span class=\"btn-label\">Let&#8217;s talk<\/span><div class=\"focus-blob\"><\/div><div class=\"hover-text\">Let&#8217;s talk<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n\n\n\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" 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