{"id":14369,"date":"2025-11-18T11:26:34","date_gmt":"2025-11-18T10:26:34","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14369"},"modified":"2025-11-18T11:57:11","modified_gmt":"2025-11-18T10:57:11","slug":"influencer-marketing-for-hotels-restaurants-and-leisure-businesses","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/influencer-marketing-for-hotels-restaurants-and-leisure-businesses\/","title":{"rendered":"Influencer marketing for hotels, restaurants and leisure businesses"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<p><strong>Do you want to increase the visibility of your business and your voucher, ticket or product offering on social media, but aren\u2019t quite sure where to begin? Influencer marketing can be an effective and authentic way to reach new guests and position your brand in a friendly manner.<\/strong><\/p>\n\n\n\n<p><strong>In this article we will show you, step by step, how as a hospitality business, hotel or leisure company you can successfully set up an influencer campaign \u2013 from defining your goal, through selecting the right influencer, to remuneration and evaluation. Let yourself be inspired \u2013 and launch your first campaign with the necessary know-how.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#visibility\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Why recommendations on social media are so powerful \u2013 and how to smartly set up your first influencer campaign<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#socialmedia\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Why social media?<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#influencermarketing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Why influencer marketing?<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#campaign\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Step by step to a successful campaign<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#goal\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">1. Defining your goal<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#rightinfluencer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">2. Finding the right influencer<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#briefing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">3. Creating the right briefing<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#payment\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">4. Payment: Experience or fee?<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#promoting\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">5. Promoting authentic implementation<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#measuring\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">6. Measuring success and follow-up<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#tips\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Further tips for your social-media presence<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#samplebriefing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Sample briefing: Beethoven Palace<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visibility\">Why recommendations on social media are so powerful \u2013 and how to smartly set up your first influencer campaign<\/h3>\n\n\n\n<p>Social media is now a crucial place for inspiration. Guests often discover new favourite spots and events through authentic recommendations rather than classic advertising. With the right strategy and the right influencer you can specifically increase your visibility \u2013 and acquire new guests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialmedia\">Why social media?<\/h3>\n\n\n\n<p>Social media is long ago more than a place for pretty pictures \u2013 it is a central touch-point for your potential guests. Whether on Instagram, TikTok or via user-generated content (UGC): Whoever is present here is seen \u2013 and remembered.<\/p>\n\n\n\n<p>For leisure businesses, hotels or restaurants, social media offers the chance to evoke emotions directly in the target group \u2013 for example with insights into the business, personal stories or moments of enjoyment. This creates proximity \u2013 and from there often also a booking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencermarketing\">Why influencer marketing?<\/h3>\n\n\n\n<p>Influencers build trust \u2013 and they do so at a speed that classic advertising rarely achieves. Especially micro- or nano-influencers (under 50,000 followers) have a close connection to their community and are particularly interesting for regional offers. They do not speak \u201cabout\u201d your experience, but \u201cfirst-hand\u201d.<\/p>\n\n\n\n<p>Whether for the opening of a new spa area, promoting a special menu or advertising an excursion offer: influencers pick up your target group where they are \u2013 online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"campaign\">Step by step to a successful campaign<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"goal\">1. Defining your goal<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/3.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14373\"\/><\/figure>\n\n\n\n<p>What do you wish to achieve? Do you want attention for your offer (awareness), recommendations (advocacy) or concrete bookings and sales (conversion)? Depending on your goal, the platforms, KPIs and type of influencer will differ.<\/p>\n\n\n\n<p><br><strong>Goal:<\/strong> Awareness<br><strong>Possible platform:<\/strong> Instagram, TikTok<br><strong>Typical influencer type:<\/strong> Visually strong creators<br><br><strong>Goal:<\/strong> Trust &amp; information<br><strong>Possible platform:<\/strong> Instagram, TikTok<br><strong>Typical influencer type:<\/strong> Micro-influencers, UGC*<\/p>\n\n\n\n<p><br><strong>Goal:<\/strong> Recommendations, bookings &amp; sales<br><strong>Possible platform: <\/strong>Instagram, TikTok<br><strong>Typical influencer type:<\/strong> Fans as brand ambassadors<\/p>\n\n\n\n<p><br>*UGC, or user-generated content, refers to content created and shared by users of a platform rather than by the platform operators themselves. This content can take various forms such as texts, images, videos or audio files. UGC is an important part of online marketing because it promotes authenticity, credibility and engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"rightinfluencer\">2. Finding the right influencer<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/2.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14372\"\/><\/figure>\n\n\n\n<p>Choosing the right influencer is crucial for the success of your campaign. You should not only look at the <strong>number of followers<\/strong> \u2013 more important is that the person is credible, matches your brand and has strong content.<\/p>\n\n\n\n<p><strong>What to watch out for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target group:<\/strong> Does the influencer\u2019s community match your target audience? (e.g., local guests, food lovers, young families)<\/li>\n\n\n\n<li><strong>Content style:<\/strong> Do you like the influencer\u2019s style? Is the content authentic, high-quality and relevant?<\/li>\n\n\n\n<li><strong>Reach vs. engagement:<\/strong> Better a smaller influencer with strong community connection than large reach without impact.<\/li>\n\n\n\n<li><strong>Local affiliation:<\/strong> Particularly for leisure and gourmet offers, local recognition is a major advantage.<\/li>\n\n\n\n<li><strong>Experience reports rather than advertising:<\/strong> Good influencers tell stories and give personal insights \u2013 not classic ad copy.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>How to find suitable partners:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask your guests who influenced them.<\/li>\n\n\n\n<li>Search specifically on Instagram or TikTok with hashtags (e.g., #wellnessswitzerland, #foodiezh).<\/li>\n\n\n\n<li>Use influencer platforms such as Refluenced or Collabary for simplified, targeted research and selection.<\/li>\n<\/ul>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Extra tip:<\/strong><br>Start with a small pool of 2 \u2013 3 suitable influencers and collect first experiences \u2013 this helps you sharpen your strategy.<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"briefing\">3. Creating the right briefing<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/7.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14377\"\/><\/figure>\n\n\n\n<p>A good briefing saves time and ensures better results. It should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign goal<\/strong><\/li>\n\n\n\n<li><strong>What exactly should be implemented<\/strong> (e.g., \u201cShow your favourite moment with us\u201d)<\/li>\n\n\n\n<li><strong>Do\u2019s &amp; Don<strong>\u2019<\/strong>ts<\/strong><\/li>\n\n\n\n<li><strong>Product information<\/strong> (e.g., voucher to redeem, process, special features)<\/li>\n\n\n\n<li><strong>Clear call-to-actions<\/strong> (e.g., \u201cBook now with code XYZ10\u201d)<br><a href=\"https:\/\/www.e-guma.ch\/blog\/influencer-marketing-fuer-hotels-restaurants-freizeitbetriebe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Extra tip:<\/strong><br>Use visual aids such as moodboards, example content or colour codes \u2013 this makes it easier for the creators to correctly represent your brand.e ticket\u201d.<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"payment\">4. Payment: Experience or fee?<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/4.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14374\"\/><\/figure>\n\n\n\n<p>Perhaps the most frequent question: <strong>How much does it cost to work with an influencer?<\/strong> The answer: It depends.<br><\/p>\n\n\n\n<p><strong>Cash or experience?<\/strong><\/p>\n\n\n\n<p>Especially in leisure and hospitality, collaborations via experiences are very popular. Many micro- and nano-influencers are happy to receive a voucher or free stay \u2013 e.g., for a dinner, spa visit or excursion \u2013 and in return produce content for your channels.<\/p>\n\n\n\n<p><strong>Tip:<\/strong> Describe in the briefing exactly what the influencer receives. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 night stay including breakfast for 2 persons<\/li>\n\n\n\n<li>Entry for 2 persons including consumption voucher<\/li>\n\n\n\n<li>Experience voucher worth CHF 100<\/li>\n<\/ul>\n\n\n\n<p><strong>Alternatively: Financial remuneration<\/strong><\/p>\n\n\n\n<p>Especially for influencers with larger reach (from approx. 10,000\u201320,000 followers) a monetary remuneration is customary. This can look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fixed amount per post or story<\/strong><\/li>\n\n\n\n<li><strong>Payment per click or booking<\/strong> (e.g., via voucher code or tracking link)<\/li>\n\n\n\n<li><strong>Combination of experience and fee<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Rule of thumb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nano-influencer (1,000\u201310,000 followers): often in exchange for an experience<\/li>\n\n\n\n<li>Micro-influencer (10,000\u201350,000 followers): partly experience, partly fee (CHF 150\u2013500+)<\/li>\n\n\n\n<li>Mid-Tier (50,000\u2013500,000 followers) and above: fixed prices or contractually defined services<\/li>\n<\/ul>\n\n\n\n<p><strong>Important:<\/strong> Document the remuneration clearly and transparently in the briefing \u2013 this builds trust and prevents misunderstandings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"promoting\">5. Promoting authentic implementation<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/1.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14371\"\/><\/figure>\n\n\n\n<p>Give your influencer creative freedom \u2013 no one wants flat advertising. Better:<br><a href=\"https:\/\/www.e-guma.ch\/blog\/influencer-marketing-fuer-hotels-restaurants-freizeitbetriebe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Allow personal experiences to be shared<\/li>\n\n\n\n<li>Show favourite rituals (\u201cMy self-care moment in Spa XY\u201d)<\/li>\n\n\n\n<li>Include a clear call to action (\u201cBook your day of indulgence now with code WELLNESS10\u201d)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"measuring\">6. Measuring success and follow-up<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/6.png\" alt=\"e-guma blog influencer marketing\" class=\"wp-image-14376\"\/><\/figure>\n\n\n\n<p>How well did the campaign perform? Check:<br><a href=\"https:\/\/www.e-guma.ch\/blog\/influencer-marketing-fuer-hotels-restaurants-freizeitbetriebe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clicks on booking links or voucher redemptions<\/li>\n\n\n\n<li>Comments, likes and reach<\/li>\n\n\n\n<li>Feedback from guests (\u201cI discovered you via XY\u201d)<br><a href=\"https:\/\/www.e-guma.ch\/blog\/influencer-marketing-fuer-hotels-restaurants-freizeitbetriebe\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-guma.ch<\/a><\/li>\n<\/ul>\n\n\n\n<p>Keep your favourite creators in view \u2013 maybe it becomes a long-term partnership.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tips\">Further tips for your social-media presence<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Post regularly<\/strong> \u2013 not just when you have promotions<\/li>\n\n\n\n<li><strong>Show faces<\/strong> \u2013 team, guests, host<\/li>\n\n\n\n<li><strong>Use Stories &amp; Reels<\/strong> \u2013 this brings more visibility<\/li>\n\n\n\n<li><strong>Work with clear offers<\/strong> \u2013 vouchers, specials, limited-time actions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"samplebriefing\">Sample briefing: Beethoven Palace<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><\/h6>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Influencer Campaign Briefing<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"description\">1. Campaign Description<\/h4>\n\n\n\n<p><strong>What is the campaign about?<\/strong><br>We want to raise awareness of our new Sunday brunch offering at the <strong>Beethoven Palace<\/strong> and specifically target gourmet lovers from the region. The aim of the campaign is to create attention for our new culinary highlight and to motivate potential guests to visit or to book via our voucher shop.<\/p>\n\n\n\n<p><strong>Campaign goal:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness (attention) &amp; decision support (consideration)<\/li>\n\n\n\n<li>Reach in the region of Musterort and surroundings<\/li>\n\n\n\n<li>Voucher sales via our website (optional with tracking code)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"description\">2. Task Description<\/h4>\n\n\n\n<p><strong>What must be implemented?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 Instagram post (image or Reel) with a personal experience report from the brunch on-site<\/li>\n\n\n\n<li>2 Instagram Stories with personal impressions and link to the voucher shop (Swipe-Up or Link in Bio)<\/li>\n\n\n\n<li>Mention @beethovenpalace + #beethovenbrunch<\/li>\n\n\n\n<li>Integrate the discount code BRUNCH10 (10 % on online vouchers)<\/li>\n<\/ul>\n\n\n\n<p><strong>Content ideas for inspiration:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhat I eat in a day\u201d with a focus on brunch<\/li>\n\n\n\n<li>\u201cMy perfect Sunday \u2013 brunch, time-out, indulgence\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>Do&#8217;s:<\/strong><\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Show personal impressions &amp; favourite dishes<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Use a relaxed, honest tone<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Activate the community directly: incorporate a question (\u201cWhat belongs for you to the perfect brunch?\u201d)<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">High-quality images or natural light in the Reel<\/div><\/li>\n<\/ul>\n\n\n\n<p><strong>Don&#8217;ts:<\/strong><\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--close\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-close\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">No stock photos or purely advert-like language<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--close\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-close\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">No alcohol in the foreground<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"remuneration\">3. Remuneration<\/h4>\n\n\n\n<p><strong>What will you receive for your participation?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1x brunch for 2 persons including drinks<\/li>\n\n\n\n<li>Voucher worth CHF 100 for our spa area<\/li>\n\n\n\n<li>Additionally: CHF 200 fee for content creation<a href=\"https:\/\/www.e-guma.ch\/blog\/influencer-marketing-fuer-hotels-restaurants-freizeitbetriebe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Execution notes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brunch date by arrangement<\/li>\n\n\n\n<li>Payment of the fee after live publication of the contributions<\/li>\n\n\n\n<li>Content may be reposted by us on our website and social media (with credit)<\/li>\n<\/ul>\n\n\n\n<p>A well-thought-out influencer campaign brings visibility, trust and in the best case new guests. If you take the time to choose the right strategy and the right partner, you benefit multiple times \u2013 with authentic content, genuine interest and more bookings.<\/p>\n\n\n\n<p>Do you want to promote vouchers, communicate a new offer or strengthen your social-media presence? Then influencer marketing could be the right next step.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>You may also be interested in these articles:<\/strong><\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Online advertising \u2013 How to turn your vouchers into a digital trend<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/seo-how-to-improve-your-google-ranking\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">SEO: How to improve your Google ranking<\/span><\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Nicole Odermatt, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will show you step by step how to successfully set up an influencer campaign for your restaurant, hotel or leisure company.<\/p>\n","protected":false},"author":4,"featured_media":14375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[111,112,15,93],"class_list":["post-14369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-communication","tag-influencer-marketing","tag-marketing-tools","tag-sales-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer marketing for hotels, restaurants and leisure businesses e-guma | Voucher System and Ticketing System<\/title>\n<meta name=\"description\" content=\"In this article, you will learn how to successfully set up an influencer campaign as a restaurant, hotel or leisure company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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