{"id":14352,"date":"2025-11-13T16:24:30","date_gmt":"2025-11-13T15:24:30","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14352"},"modified":"2026-03-27T14:28:10","modified_gmt":"2026-03-27T13:28:10","slug":"visibility-creates-revenue","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/visibility-creates-revenue\/","title":{"rendered":"Visibility creates revenue"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<h3 class=\"wp-block-heading\">How to optimally position your online shop<\/h3>\n\n\n\n<p><strong>A professionally set-up online shop for vouchers, tickets or products alone is not enough \u2013 it must also be visible and easily reachable. Because only when your customers can find the shop quickly do clicks happen, and at best purchases. In this article we show you what optimal linking on your website achieves, which variants exist and how you can measurably increase your sales success.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#visibility\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Why visibility is crucial<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#tips\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Tips for optimal placement<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#menu\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Menu item in main navigation<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#offerdescriptopns\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">References in offer descriptions<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#icons\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Eye-catchers \/ Icons<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#more\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">More visibility outside the website<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#extratips\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Extra tips by sector<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conclusion\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conclusion<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visibility\">Why visibility is crucial<\/h3>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--card-recharge\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-card-recharge\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Use impulses:<\/strong> Visitors on your website already have interest in your offering. With a well-visible shop button you make it easy for them to spontaneously purchase a voucher, a ticket or a product. A prominent link delivers clear purchase incentives.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--sales-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-sales-up\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Direct revenue:<\/strong> The faster visitors can access the online shop, the higher the probability they will buy directly \u2013 without long searching or detours. A clear, easily reachable link reduces click-paths and increases conversion rates.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--shopping-trolley\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-shopping-trolley\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Professional impression: <\/strong>A clear placement shows that selling vouchers, tickets and products is a fixed part of your offering.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--iphone\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-iphone\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Visibility on all devices:<\/strong> Many surf today by mobile. If the link only exists in the desktop version, you miss valuable traffic. Pay attention to consistent integration \u2013 visualised, clickable, mobile-optimised.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--search\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-search\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Use SEO advantages:<\/strong> Integrate terms like \u201cvoucher\u201d, \u201cticket\u201d or \u201cshop\u201d into your menu structure or appealing headlines \u2013 this sustainably increases search-engine findability.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tips\">Tips for optimal placement<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/theater-uri.png\" alt=\"\" class=\"wp-image-14358\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"menu\">Menu item in main navigation<\/h4>\n\n\n\n<p>A separate menu item such as \u201cVouchers\u201d, \u201cTickets\u201d or \u201cSouvenirs\u201d makes your offering visible anywhere and at any time \u2013 no matter which sub-page one is on. Visitors thus find the online shop with just one click.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"offerdescriptopns\">References in offer descriptions<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/sattelhochstuckli2.png\" alt=\"\" class=\"wp-image-14359\"\/><\/figure>\n\n\n\n<p>When you promote an event, an experience or a special offer on your website, supplement the text with a note such as:<br><br><em><strong>&#8220;<\/strong><\/em><strong><em>This experience can also be ordered as a voucher \u2013 click here\u201d<\/em><\/strong><\/p>\n\n\n\n<p><br>In doing so you link specific content with a direct purchase incentive.<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Extra tip:<\/strong><br>Use clear calls-to-action like \u201cBuy voucher now\u201d, \u201cGift a voucher\u201d or \u201cSecure ticket\u201d.<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"icons\">Eye-catchers \/ Icons<\/h4>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/11\/gurten2.png\" alt=\"\" class=\"wp-image-14361\"\/><\/figure>\n\n\n\n<p>A visually strong icon or graphic element introduces the shop reference into the picture \u2013 ideal, for example, on the homepage or in sidebars. Such visual anchors significantly increase click- and conversion rates.<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Extra tip:<\/strong><br>Also at the end of each page it\u2019s worth adding a note, for example with a link or button.<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/898-voucher-icons-for-your-website\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Voucher icons for your website<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/520-ticket-and-event-icons\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Ticket and event icons for your website<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"more\">More visibility outside the website<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Newsletter<\/strong>: Regularly link your online shop in your newsletter.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Social Media<\/strong>: Share offers or gift tips directly with a link to the shop.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Google Business Profile &amp; Co.<\/strong>: Add the shop link also in your <a href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/#google\">Google Business Profile<\/a> and on partner pages.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"extratips\">Extra tips by sector<\/h3>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--luggage-transport\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-luggage-transport\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Hotels<\/strong>: Place the link to the voucher shop directly in the menu item for rooms &amp; offers or on the booking confirmation page \u2013 so guests become aware of gifting options either before or after booking.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--chef-hat\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-chef-hat\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Restaurants<\/strong>: Prominently position the note for the voucher shop near the menu or reservation area. Guests who are just reserving a table are especially receptive to additionally purchasing a voucher.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--spa\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-spa\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Spas &amp; Wellness<\/strong>: Highlight the shop in the wellness &amp; day-spa section and combine it with images of treatments or day-spa offerings \u2013 thus the voucher is immediately linked with relaxation and indulgence.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--vip\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-vip\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Museums &amp; Cultural Venues<\/strong>: Place the ticket shop at the top of the homepage and also on the exhibition pages. Visitors who are interested in an event can buy tickets directly and easily.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--steam-train\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-steam-train\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Transport companies, cruise lines &amp; amusement parks<\/strong>: Add the shop in the sections for tickets &amp; prices and opening times. Guests planning their arrival then also secure tickets or vouchers at the same time.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--vocal-microphone\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-vocal-microphone\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Event organisers<\/strong>: Your events are your business \u2013 therefore place the ticket shop prominently on the homepage and in the main navigation, ideally even with an icon.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--retail-bag\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-retail-bag\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Retail<\/strong>: Link the online shop with your product range \u2013 for example under products or gifts. Also include in the shopping cart or checkout area a note like: \u201cStill looking for a gift? Discover our vouchers!\u201d \u2013 so you reach customers right in the moment of purchase.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p>A well-thought-out and visible link is the backbone of successful online sales. If you make your e-guma shops (vouchers, tickets, products, events) easily reachable \u2014 via navigation, icons or contextual references \u2014 you increase both visitor numbers and revenue. Additionally you benefit from better SEO effects and reach your target audience on the move, mobile.<\/p>\n\n\n\n<p>Give it a try: Review your website, identify places where potential customers encounter your offering \u2013 and link your e-guma online shop visibly and smartly!<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/897-linking-up-the-online-shop-on-your-website\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Linking your online shop to your website<\/span><\/a>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"m-quote    \" role=\"group\" data-module=\"quote\" class=\"wp-block-eguma-testimonial\"><div class=\"l-constrainer\"><figure class=\"media\"><div class=\"media-wrap\"><div class=\"quote-icon\"><svg class=\"c-icon c-icon-quote c-icon--48\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-quote\"><\/use><\/svg><\/div><img decoding=\"async\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2021\/07\/e-guma_team_urs-berger.jpg\" srcset=\"https:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=100&amp;s=b13602beb08fa505239287b58eff0807 100w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=116&amp;s=0338715052c5d5a97606b93fa387409f 116w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=134&amp;s=3c444b8f96a0ea6e3d20545526034993 134w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=156&amp;s=92188781d16fb2597caa69f77213556b 156w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=182&amp;s=d4e090485c919125dda6dd3378a6c922 182w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=210&amp;s=0d94e8590bdf84477e7c298478a21a4b 210w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2021%2F07%2Fe-guma_team_urs-berger.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=244&amp;s=48f723bfca863d0efb42c9cb0e1f5895 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class=\"blockquote\"><span class=\"blockquote__wrap\"><blockquote class=\"text\" cite=\"www.e-guma.ch\">Would you like support? I\u2019ll be happy to help you.<\/blockquote><figcaption class=\"caption\">Urs Berger, Customer Success Manager<\/figcaption><div class=\"m-btn align--left\"><div class=\"l-constrainer\"><a target=\"_self\" href=\"https:\/\/www.e-guma.ch\/en\/about-us\/contact\/\" class=\"c-btn c-btn--default c-btn--primary\" rel=\"noopener noreferrer\" data-module=\"button\"><span class=\"btn-label\">Let&#8217;s talk<\/span><div class=\"focus-blob\"><\/div><div class=\"hover-text\">Let&#8217;s talk<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n\n\n\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Denise Meyer, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we show you what optimal linking of your online shop on your website can achieve, what options are available, and how you can measurably increase your sales success.<\/p>\n","protected":false},"author":4,"featured_media":14354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[15,110,91,92,109],"class_list":["post-14352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-tools","tag-shop-link","tag-voucher-shop","tag-voucher-system","tag-voucher-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visibility creates revenue e-guma | Voucher System and Ticketing System<\/title>\n<meta name=\"description\" content=\"Making your online shop easily accessible increases both visitor numbers and sales. 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