{"id":14077,"date":"2025-09-12T13:49:56","date_gmt":"2025-09-12T11:49:56","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14077"},"modified":"2026-01-21T20:30:26","modified_gmt":"2026-01-21T19:30:26","slug":"5-tips-for-a-successful-voucher-shop","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/5-tips-for-a-successful-voucher-shop\/","title":{"rendered":"5 tips for a successful voucher shop"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<h3 class=\"wp-block-heading\">How to get the most out of your e-guma voucher system<\/h3>\n\n\n\n<p><strong>A voucher shop is more than just an additional source of income \u2013 it is a genuine customer experience. With e-guma, you have a powerful system at your side. But how can you exploit its full potential? We have compiled the most important tips for you to successfully design your voucher shop and increase your sales.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#offer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">The right offer: experience vouchers instead of just gift vouchers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#organised\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Well-organised shop<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#linkbuilding\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Visible link on your website<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#share\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Share your gift ideas \u2013 spread the word!<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#sellonsite\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Sell on site too \u2013 it&#8217;s easy<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#checklist\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Checklist<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conclusion\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conclusion<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"offer\">The right offer: experience vouchers instead of just gift vouchers<\/h3>\n\n\n\n<p>Gift vouchers are practical \u2013 but experience vouchers evoke emotions and sell better. Customers want to give something concrete as a gift. Brunch for two, a spa day, a romantic dinner \u2013 offers like these specifically address needs and occasions. Here you will find ideas for exciting voucher offers:<\/p>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/09\/Freude_schenken.png\" alt=\"e-guma voucher system \u2013 5 tips for a successful voucher shop\" class=\"wp-image-14080\"\/><\/figure>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/5-best-practice-examples-of-vouchers\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">5 best practice examples of vouchers<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/overnight-vouchers-despite-flexible-room-rates\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Overnight voucher despite flexible room rates? Absolutely!<\/span><\/a>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Tip for restaurants:<\/strong><br>Do you offer brunch? Then we recommend adding a brunch voucher to your online shop. It is one of the best-selling vouchers and an absolute classic that works all year round \u2013 from Mother&#8217;s Day to Christmas. Combinations such as \u2018overnight stay with dinner\u2019 or \u2018dinner &amp; wine\u2019 are also very popular.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>SEO tip:<\/strong><br>Address your customers directly. Instead of \u2018voucher for dinner\u2019, try \u2018enjoyment for two \u2013 an evening full of culinary highlights\u2019. Choose titles and descriptions that evoke emotions \u2013 because vouchers primarily sell experiences, not products. You can find out how to optimise your voucher descriptions for search engines in our SEO blog article:<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/seo-how-to-improve-your-google-ranking\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">SEO: How to improve your Google ranking<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"organised\">Well-organised shop<\/h3>\n\n\n\n<p>A clearly structured voucher shop invites visitors to browse and buy. For optimal organisation, we recommend grouping voucher offers into categories. Find out more:<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/885-categories-voucher-shop\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Set up categories in the voucher shop<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\">Our recommendation:<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>5\u20138 voucher types<\/strong> per category are ideal.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Use <strong>clear categorisation<\/strong>: e.g. dining, accommodation, wellness, events, vouchers for two, special occasions.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Place <strong>bestsellers at the top<\/strong> \u2013 such as brunch vouchers or seasonal highlights.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Use <strong>appealing titles<\/strong> and high-quality images \u2013 they often determine whether a purchase is made.<\/div><\/li>\n<\/ul>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Practical tip:<\/strong><br>Observe which vouchers sell particularly well and keep your offering dynamic. Vouchers that are not in high demand can be removed or offered seasonally.<\/div><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Present your shop in the best light!<\/h4>\n\n\n\n<p>A professional appearance creates trust. Make sure that your voucher shop is visually appealing, matches the design of your website and uses beautiful, atmospheric images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkbuilding\">Visible link on your website<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/09\/sichtbar.png\" alt=\"e-guma voucher system \u2013 5 tips for a successful voucher shop\" class=\"wp-image-14082\"\/><\/figure>\n\n\n\n<p>A beautiful voucher shop alone is not enough \u2013 it also needs to be found. Integrate your shop prominently on your website and link to it with the label <strong>\u201cVouchers\u201d<\/strong> via various channels. Don&#8217;t forget your email signature, social media or <a style=\"font-size: 20px; background-color: rgb(255, 255, 255); display: inline !important;\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/#google\">Google business profile<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">This is particularly effective:<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Menu item in the main navigation:<\/strong> e.g. \u2018Vouchers\u2019 or \u2018Give now\u2019 \u2013 clear, visible, directly clickable<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Teaser on the home page<\/strong> with image and text (\u2018Give joy now!\u2019)<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Footer link<\/strong> on every page<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Link in your email signature<\/strong> (\u2018Buy vouchers conveniently online\u2019)<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Own URL (redirect)<\/strong> such as www.namecompany.com\/vouchers \u2013 perfect for social media or print campaigns<\/div><\/li>\n<\/ul>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Extra tip:<\/strong><br>Use terms such as \u2018gift\u2019, \u2018give away\u2019, \u201cexperience\u201d and \u2018buy online\u2019 on voucher pages \u2013 this improves search engine visibility and directly addresses search intentions.<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/897-linking-up-the-online-shop-on-your-website\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Linking your online shop to your website<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"share\">Share your gift ideas \u2013 spread the word!<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/09\/erzaehlen.png\" alt=\"e-guma voucher system \u2013 5 tips for a successful voucher shop\" class=\"wp-image-14079\"\/><\/figure>\n\n\n\n<p>Many people search Google for gift ideas. Take advantage of this opportunity!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Here&#8217;s how:<\/h4>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Regularly write blog posts or news articles on your website on topics such as \u2018last-minute Christmas gifts\u2019, \u2018Valentine&#8217;s Day gifts\u2019 and \u2018birthday surprises for connoisseurs\u2019.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Post gift ideas on your social media channels with a direct link to your voucher shop.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Use newsletters to draw attention to seasonal vouchers.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Work with SEO-relevant terms: e.g. \u2018buy brunch voucher Zurich\u2019, \u2018give the gift of wellness\u2019, \u2018order hotel voucher online\u2019.<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Online advertising \u2013 how to turn your vouchers into a digital trend<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/seo-how-to-improve-your-google-ranking\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\"> SEO: how to improve your Google ranking<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\">And: take advantage of seasonal opportunities \u2013 in a targeted and creative way<\/h4>\n\n\n\n<p>Every season offers sales opportunities. Christmas, Valentine&#8217;s Day, Easter, Mother&#8217;s Day, Black Friday \u2013 use these occasions to actively promote your vouchers. e-guma offers you the flexibility to easily design seasonal vouchers and quickly put them online.<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Our tip:<\/strong><br>Combine your voucher sales with seasonal communication: a newsletter, a social media post or a banner on your website at the right time can work wonders.<\/div><\/li>\n<\/ul>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/how-to-make-the-most-of-the-strongest-sales-days-of-the-year\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">How to make the most of the strongest sales days of the year<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sellonsite\">Sell on site too \u2013 it&#8217;s easy<\/h3>\n\n\n\n<p>Vouchers are ideal for offering and promoting not only online, but also at your reception desk, in your restaurant or in your shop. e-guma makes it easy to sell vouchers directly on site \u2013 including cash register connection and customised design.<\/p>\n\n\n\n<p>In our blog, we present effective in-house advertising options:<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/on-site-advertising\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">On-site advertising \u2013 effectively increase voucher sales<\/span><\/a>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--lightbulb\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-lightbulb\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Practical tip:<\/strong><br>Train your staff to actively point out vouchers \u2013 especially when guests are enthusiastic about your offer. It will be worth it!<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"checklist\">Checklist<\/h3>\n\n\n\n<p>You can find all tips summarised in our checklist, which is available for download:<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/10\/e-guma_checkliste_gutscheinshop_EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Download checklist<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p>A successful voucher shop thrives on emotionally appealing offers, a clear structure, optimal visibility \u2013 and regular communication. With the e-guma voucher system, you have all the options you need. 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3524w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=4088&amp;s=e6844049238c6643d2904da25be77ff5 4088w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=4742&amp;s=b8478bb3f96354b2ceec378a220bb27c 4742w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=5500&amp;s=3a559d3b36b712cd29e3b32a9d90b9d5 5500w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=6380&amp;s=4e576b6a2f8252044d2fd5269bba8218 6380w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=7400&amp;s=628c500de66d61581223201a2908e9b6 7400w,\nhttps:\/\/eguma-wp.imgix.net\/https%3A%2F%2Fwww.e-guma.ch%2Fen%2Fwp-content%2Fuploads%2F2020%2F07%2Fe-guma_team_tobias_reichgruber.jpg?ixlib=js-2.3.2&amp;auto=format&amp;w=8192&amp;s=72343a9b0279bd2bf1d0a12913098d2d 8192w\" sizes=\"(min-width: 52.5em) 18.75rem, (min-width: 37.5em) 11.25rem, calc(100vw - 64px)\"\/><\/div><\/figure><figure class=\"blockquote\"><span class=\"blockquote__wrap\"><blockquote class=\"text\" cite=\"www.e-guma.ch\">Would you like some help? I&#8217;d be happy to assist you.<\/blockquote><figcaption class=\"caption\">Tobias Reichgruber, Key Account Manager<\/figcaption><div class=\"m-btn align--left\"><div class=\"l-constrainer\"><a target=\"_self\" href=\"https:\/\/www.e-guma.ch\/en\/about-us\/contact\/\" class=\"c-btn c-btn--default c-btn--primary\" rel=\"noopener noreferrer\" data-module=\"button\"><span class=\"btn-label\">Let&#8217;s talk<\/span><div class=\"focus-blob\"><\/div><div class=\"hover-text\">Let&#8217;s talk<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n\n\n\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Denise Meyer, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A successful voucher shop thrives on emotionally appealing offers, a clear structure, optimal visibility \u2013 and regular communication.<\/p>\n","protected":false},"author":4,"featured_media":14081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,61],"tags":[94,108,15,93,107,26,91,92,109],"class_list":["post-14077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vouchersystem","tag-advertising","tag-coupon-system","tag-marketing-tools","tag-sales-promotion","tag-seo","tag-social-media","tag-voucher-shop","tag-voucher-system","tag-voucher-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips for a successful voucher shop e-guma | Voucher System and Ticketing System<\/title>\n<meta name=\"description\" content=\"We have compiled the most important tips for you to successfully design your voucher shop and increase your sales.\" 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