{"id":14058,"date":"2025-09-11T12:15:57","date_gmt":"2025-09-11T10:15:57","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14058"},"modified":"2025-09-17T12:20:18","modified_gmt":"2025-09-17T10:20:18","slug":"seo-how-to-improve-your-google-ranking","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/seo-how-to-improve-your-google-ranking\/","title":{"rendered":"SEO: How to improve your Google ranking"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<p><strong>The digital world is changing rapidly, and Google is increasingly focusing on artificial intelligence \u2013 a development that further increases the demands on content creators. High visibility in search engines is particularly crucial for online shops in order to reach potential customers. But how do you optimise a voucher and ticket shop for better rankings? In this article, you will learn which SEO measures will increase your traffic and sales.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#technicalseo\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Technical SEO: The basis for a good ranking<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#keywords\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Finding and using the right keywords<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#contentmarketing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Content marketing: Win people over with high-quality content<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#localseo\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Local SEO for regional offers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#linkbuilding\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Link building: Building authority and generating backlinks<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#future\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">The future of search engine optimisation<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#help\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">e-guma Helpcenter<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#conclusion\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Conclusion: SEO as a long-term strategy<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"technicalseo\">Technical SEO: The basis for a good ranking<\/h3>\n\n\n\n<p>Google favours fast, well-structured voucher and ticket shops. Important aspects that your e-guma online shop fulfils:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Mobile optimisation guaranteed:<\/strong> Google favours mobile-friendly websites. Your voucher and ticket shop is optimally displayed on smartphones and tablets.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Optimised loading speed:<\/strong> e-guma compresses images, uses caching and employs fast hosting servers.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Structured data in the e-guma ticket system:<\/strong> Rich snippets ensure better display in search results and make your events easy to find.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keywords\">Finding and using the right keywords<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/09\/2.png\" alt=\"e-guma voucher system \u2013 SEO: How to improve your Google ranking\" class=\"wp-image-14062\"\/><\/figure>\n\n\n\n<p>Keywords are the foundation of any SEO strategy. Be sure to choose terms that your potential customers are actually searching for:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Use long-tail keywords:<\/strong> Instead of just \u2018buy voucher\u2019, use specific terms such as \u2018wellness voucher for Zurich\u2019.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Keyword analysis with tools:<\/strong> Google Keyword Planner (log in to your Google Ads account), ChatGPT, KeywordTools or Google Trends help you find relevant terms.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Place keywords strategically:<\/strong> Integrate them sensibly into the titles and descriptions of your vouchers, events and admissions.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contentmarketing\">Content marketing: Win people over with high-quality content<\/h3>\n\n\n\n<p>Good content not only ensures better rankings, but also increases trust and customer loyalty:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Write blog posts: <\/strong>Regular articles on topics such as \u2018The best gift vouchers for Christmas\u2019 increase visibility.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Set up FAQ pages:<\/strong> Answer frequently asked questions about tickets or vouchers and how to redeem them.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Optimise product descriptions:<\/strong> Avoid generic descriptions and focus on unique, appealing texts. Describe the benefits of your voucher or event and integrate relevant keywords naturally into the text.<\/div><\/li>\n<\/ul>\n\n\n\n<div class=\"m-notification notification--info\"><div class=\"l-constrainer\"><div class=\"notification__wrap\"><span class=\"notification__title\">Example voucher offer<\/span>\n<p><strong>Replaceable:<\/strong> \u2018Voucher for a lovely dinner.\u2019<br><strong>Optimal:<\/strong> \u2018Give the gift of an unforgettable candlelit dinner at the Hotel Beethoven Palace in Zurich. Our gourmet voucher is the perfect gift for couples who want to experience a special evening.\u2019<\/p>\n<\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"localseo\">Local SEO for regional offers<\/h3>\n\n\n\n<p>If you offer vouchers or tickets for specific regions, local SEO is crucial:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Set up Google My Business:<\/strong> Your company should be listed there with all relevant information. You can find out more about this in our blog article Online Advertising<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Incorporate local keywords:<\/strong> Add city or region names to your texts.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkbuilding\">Link building: Building authority and generating backlinks<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/09\/3.png\" alt=\"e-guma voucher system \u2013 SEO: How to improve your Google ranking\" class=\"wp-image-14063\"\/><\/figure>\n\n\n\n<p>The more high-quality websites link to your voucher and ticket shop, the better:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Presence on e-surprise.co.uk:<\/strong> With your presence on e-surprise.co.uk, you have the opportunity to promote your business and your vouchers via an additional online sales channel: you increase your visibility, generate lucrative additional sales and attract new customers. Find out more<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Cooperation: <\/strong>Have your vouchers and tickets featured in gift and event guides or test reports. Discuss linking your offers with your partners.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Use press releases:<\/strong> Spread the word about new vouchers, discount campaigns or upcoming events.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Optimise internal linking:<\/strong> Make sure your most important pages are well linked to each other.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"future\">The future of search engine optimisation<\/h3>\n\n\n\n<p>SEO is evolving \u2013 and if you want to keep up with the latest AI technologies, you need to adapt your content. In addition to the classic measures mentioned above, such as keywords and backlinks, it is becoming increasingly important to design content that AI platforms can process and interpret optimally.<\/p>\n\n\n\n<p>This ensures that your language and writing style for your voucher and ticket descriptions is understandable and relevant for both humans and AI platforms:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Simplicity:<\/strong> Use clear sentences and understandable terms in your descriptive texts.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Clear and structured content: <\/strong>Structure your descriptive texts logically, divide them into paragraphs and use bullet points to make it easier for AI to grasp the content.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Use of natural language:<\/strong> AI prefers authentic, human-like language without dull repetition of keywords.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Answers to the relevant questions of the target audience: <\/strong>Your descriptive texts should contain as many answers as possible to all the questions that potential voucher or ticket buyers ask themselves on their way to making a purchase decision.<\/div><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"help\">e-guma Helpcenter<\/h3>\n\n\n\n<p>You can find further information and settings relating to Google in our e-guma Help Centre:<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/559-basic-settings-online-shop\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Basic settings  online shop<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/561-google-analytics\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Blog Google Analytics 4<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/562-google-ads\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Google Ads conversion tracking<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/1545-google-tag-manager-gtm\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Google Tag Manager (GTM)<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/1560-utm-tracking-for-orders\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">UTM tracking for orders<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion: SEO as a long-term strategy<\/h3>\n\n\n\n<p>SEO for voucher and ticket shops requires continuous optimisation, but pays off in the long run. Those who use relevant keywords, actively engage in link building and, above all, create high-quality content for both humans and artificial intelligence will achieve better rankings and generate more sales. Now is the perfect time to start optimising your shop!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Denise Meyer, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we will show you the most important SEO measures for increasing traffic and sales in your e-guma voucher and ticket shop.<\/p>\n","protected":false},"author":4,"featured_media":14061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,61],"tags":[102,103,104,105,106,107],"class_list":["post-14058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vouchersystem","tag-content-marketing","tag-keywords","tag-ki-technologien","tag-linkaufbau","tag-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: How to improve your Google ranking<\/title>\n<meta name=\"description\" content=\"In this article, we will show you the most important SEO measures for increasing traffic and sales in your e-guma voucher and ticket shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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