{"id":14043,"date":"2023-11-08T10:00:46","date_gmt":"2023-11-08T09:00:46","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=14043"},"modified":"2025-10-14T17:01:18","modified_gmt":"2025-10-14T15:01:18","slug":"checklist-for-big-christmas-sales","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/checklist-for-big-christmas-sales\/","title":{"rendered":"Checklist for big Christmas sales \u2013 ring in the Christmas bells!"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<p><strong>Can you almost hear the Christmas bells ringing? As a centre of excellence for vouchers and tickets, we recommend that companies start preparing their online shops for the Christmas season now so that they too can benefit from the increased demand. This includes updating and adapting the voucher shop itself, revising the voucher offerings and marketing them.<\/strong><\/p>\n\n\n\n<p><strong>Avoid stress with our preparation tips below, including our PDF Christmas checklist, which will help you and your team prepare optimally for a successful Christmas season.<\/strong><\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/10\/e-guma-Checkliste-X-Mas-EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Download the Christmas checklist directly as a PDF file<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#statistics\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Statistics: 47% buy vouchers for Christmas<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#emotions\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Stir up emotions with your shop and voucher offers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#voucheroffering\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Adapt and expand your voucher offering<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#saleschannels\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Try out additional sales and new sales channels<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#promocodes\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Promotional codes and special offers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#marketing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Marketing<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#onsiteadvertising\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">On-site advertising<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#onlinemarketing\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Online marketing &amp; social media<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#checklist\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Christmas checklist<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"statistics\">Statistics: 47% buy vouchers for Christmas<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2023\/11\/43.png\" alt=\"\" class=\"wp-image-14047\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"emotions\">Stir up emotions with your shop and voucher offers<\/h3>\n\n\n\n<p>Whether it&#8217;s a declaration of love to someone special, a heartfelt thank you to good friends or a big surprise for the little ones \u2013 Christmas is not only a time for giving and receiving gifts, but above all a time of great emotion.<\/p>\n\n\n\n<p>Enchant your customers with your shop and your range of products and make it clear at first glance that your vouchers and experiences are the perfect gifts to delight their loved ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"voucheroffering\">Adapt and expand your voucher offering<\/h3>\n\n\n\n<p>The best way to start your preparations is to revamp your existing voucher offering! This includes reviewing and revising the individual voucher types with their services, prices, texts and images.<\/p>\n\n\n\n<p>And take a look at your overall offering: do your experiences and voucher types cater to a wide range of tastes and personalities? Or is there something missing from your offering for couples, families or best friends? Our tip: pay particular attention to your price ranges! Ideally, there should be something for both small and large budgets.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/887-edit-voucher-types\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Customise voucher types<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"saleschannels\">Try out additional sales and new sales channels<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2023\/11\/2.png\" alt=\"e-guma voucher system - Try out additional sales and new sales channels\" class=\"wp-image-14048\"\/><\/figure>\n\n\n\n<p>Christmas should, of course, be something very special, also for your guests. For example, offer them attractive packaging when they purchase your vouchers on site \u2013 buyers are guaranteed to be grateful for this time-saving measure.<\/p>\n\n\n\n<p>Do you have your own souvenirs, homemade products, wellness accessories, etc.? Then why not draw attention to these great gift combinations? You can benefit from upselling and your guests will enjoy being able to give something very special as a gift.<\/p>\n\n\n\n<p>Christmas customer events, markets, functions, etc. are also a great opportunity to present vouchers and your entire range of products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"promocodes\">Promotional codes and special offers<\/h3>\n\n\n\n<p>In the run-up to Christmas, but also on Black Friday, Cyber Monday, etc., shoppers are not only looking for the perfect gift, but also for bargains or the ideal combination. Of course, it is up to each company to decide whether and how to offer discounts, but promo codes and special offers are an extremely interesting tool for boosting sales, attracting new customers to your website or conducting effective marketing.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/901-promotional-code\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Promo codes<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/900-special-offer\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help article: Special offers<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing\">Marketing<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2023\/11\/3.png\" alt=\"e-guma voucher system - marketing for christmas sales\" class=\"wp-image-14049\"\/><\/figure>\n\n\n\n<p>Ring the Christmas bells for yourself: your offer deserves to be seen!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"onsiteadvertising\">On-site advertising<\/h4>\n\n\n\n<p>The simplest and probably one of the most effective ways to advertise your vouchers and offers is directly in your business. Are your guests enthusiastic about your offer? Then let them know that they can also give this great experience as a gift.<\/p>\n\n\n\n<p>Suitable advertising platforms include displays at reception, notes in the menu, a note on the receipt or posters in the toilets or lifts. The list of possibilities is endless. Read more about this in our blog post.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/on-site-advertising\/\" target=\"_self\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Blog article: On-site advertising, effectively increasing voucher sales<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"onlinemarketing\">Online marketing &amp; social media<\/h4>\n\n\n\n<p>As our statistics above show, the majority of the population now buys their gifts online \u2013 so it&#8217;s worth advertising your online shop here.<\/p>\n\n\n\n<p>Online advertising options:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Christmas offer newsletter for customers<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Email with (special) offers to employees, partners and suppliers<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Social media campaign, advertisements and increased posts<br>It is also worth boosting your post with a small contribution or placing similar advertisements. Unfortunately, unpaid posts hardly generate any reach these days.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Banner adverts for your voucher offer on your website<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--checkmark\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-checkmark\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">Online advent calendar or competition<\/div><\/li>\n<\/ul>\n\n\n\n<p>You are welcome to use our Christmas graphics for your marketing and customise them to suit your requirements and branding.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/1467-marketing-graphics-with-canva#Christmas\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Templates: Graphics for Christmas<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/blog\/online-advertising-how-to-turn-your-vouchers-into-a-digital-trend\/\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Blog article: Online advertising: how to turn your vouchers into a digital trend<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"checklist\">Christmas checklist<\/h3>\n\n\n\n<p>Download, print and tick off: prepare yourself and your company for the peak season of voucher sales with our Christmas checklist!<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/10\/e-guma-Checkliste-X-Mas-EN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Download the Christmas checklist directly as a PDF file<\/span><\/a>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Nicole Odermatt, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, we show you how to best prepare for a successful Christmas season.<\/p>\n","protected":false},"author":4,"featured_media":14045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,61],"tags":[94,97,90,15,93,26,91,92],"class_list":["post-14043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vouchersystem","tag-advertising","tag-christmas","tag-graphics","tag-marketing-tools","tag-sales-promotion","tag-social-media","tag-voucher-shop","tag-voucher-system"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Checklist for big Christmas sales \u2013 ring in the Christmas bells!<\/title>\n<meta name=\"description\" content=\"Checklist for high Christmas sales and stress-free preparation \u2013 how you too can benefit from the peak season for gift vouchers.\" \/>\n<meta name=\"robots\" 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