{"id":13981,"date":"2025-08-14T10:36:18","date_gmt":"2025-08-14T08:36:18","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?p=13981"},"modified":"2026-01-16T13:24:14","modified_gmt":"2026-01-16T12:24:14","slug":"b2b-how-to-turn-your-vouchers-into-the-ideal-corporate-gift","status":"publish","type":"post","link":"https:\/\/www.e-guma.ch\/en\/blog\/b2b-how-to-turn-your-vouchers-into-the-ideal-corporate-gift\/","title":{"rendered":"B2B: How to turn your vouchers into the ideal corporate gift!"},"content":{"rendered":"\n<div class=\"m-richtext align--center\"><div class=\"l-constrainer\"><div class=\"c-richtext\">\n<p><strong>We are certain that your vouchers are not only ideal for placing under the Christmas tree in private households, but are also extremely attractive as corporate gifts, employee thank-you gifts or business customer gifts in the B2B sector. In this blog, you will learn why vouchers from hotels, restaurants and leisure companies are ideal for marketing as corporate gifts, and we will show you how you too can offer your customers individual vouchers in the e-guma voucher system.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Content at a glance<\/h4><nav aria-label=\"Table of contents\"><ul class=\"toc-links\"><li><a class=\"c-link c-link--icon\" href=\"#customergifts\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Vouchers as customer gifts<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#customergroup\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">The B2B sector, an interesting customer group<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#find\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Find B2B customers<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#eguma\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Offer corporate gifts with e-guma<\/span><\/a><ul><li><a class=\"c-link c-link--icon\" href=\"#customised\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Customised vouchers for your corporate customers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#discounts\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Discounts for corporate gifts<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#rechargeable\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Rechargeable credit card<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#layout\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">New voucher layout for your B2B customers<\/span><\/a><\/li><li><a class=\"c-link c-link--icon\" href=\"#payafterredemption\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Pay after redemption<\/span><\/a><\/li><\/ul><\/li><li><a class=\"c-link c-link--icon\" href=\"#esurprise\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">e-surprise gift voucher \u2013 Let&#8217;s surprise!<\/span><\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"customergifts\">Vouchers as customer gifts<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"customergroup\">The B2B sector, an interesting customer group<\/h4>\n\n\n\n<p>It is not only in our private lives that we like to give gifts. Many companies are also constantly on the lookout for new gift ideas. Whether for employees at Christmas, company anniversaries or special occasions such as weddings or milestone birthdays, for customers as a thank you or a small apology, as a classic customer gift or as a present for business partners.<\/p>\n\n\n\n<p>The B2B sector is an interesting customer group that you may not have noticed so directly yet. However, it offers you some attractive advantages:<\/p>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--chat\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-chat\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>B2B vouchers are free marketing<\/strong><br>You can attract new customers who only become aware of your company through the voucher. B2B vouchers are free marketing for you.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--copied-to-clipboard\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-copied-to-clipboard\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Repeat orders<\/strong><br>With B2B customers, i.e. business customers, you can build valuable long-term customer relationships and standing orders.<\/div><\/li>\n\n\n\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--cash-register\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-cash-register\"><\/use><\/svg><\/div><div class=\"benefitlist__text\"><strong>Increased turnover<\/strong><br>B2B customers often order vouchers in larger quantities and with higher values.<\/div><\/li>\n<\/ul>\n\n\n\n<p>For these reasons, you too should consider offering vouchers from your company as gifts for businesses, customers or employees, and ideally advertising them as well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"find\">Find B2B customers<\/h4>\n\n\n\n<p>You are probably wondering how you can establish such B2B relationships in the first place. Often, the best B2B customers are closer than you think: the sports club you are a member of, the company on the same street, a valued supplier, etc.<\/p>\n\n\n\n<p>Another interesting option is to offer your vouchers on employee portals or end customer portals of insurance companies, etc. It is best to contact the companies directly.<\/p>\n\n\n\n<p>In order for B2B customers to become aware of you, it usually takes a little initiative. Conduct targeted marketing and try to put together an attractive offer. The effort is worth it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eguma\">Offer corporate gifts with e-guma<\/h3>\n\n\n\n<figure class=\"c-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"478\" src=\"https:\/\/www.e-guma.ch\/en\/wp-content\/uploads\/2025\/08\/B2B-Gutscheine.png\" alt=\"\" class=\"wp-image-13984\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"customised\">Customised vouchers for your corporate customers<\/h4>\n\n\n\n<p>You can set up one or more customised voucher types for your B2B customers in your e-guma voucher system. This allows you to offer these corporate customers special services and packages that are only available to them.<\/p>\n\n\n\n<p>These voucher types can be hidden in the shop. When a business customer makes an enquiry, you can simply send them a direct link to these special voucher types so that your customers can access your offer.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/887-edit-voucher-types#aktivieren\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Hide voucher in online shop<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"discounts\">Discounts for corporate gifts<\/h4>\n\n\n\n<p>You can encourage B2B customers who want to order a larger number of vouchers or gifts from you to make a purchase by offering them a discount.<\/p>\n\n\n\n<p>With individual promo codes, you can grant your customers a discount on all or specifically selected voucher offers for any period of time. You can generate these voucher codes yourself in your e-guma voucher system with just a few clicks. Read more about this in our help article.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/901-promotional-code\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Create a promo code campaign in the coupon system<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/900-special-offer\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Create special offers in the voucher system<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"rechargeable\">Rechargeable credit card<\/h4>\n\n\n\n<p>Another great option, especially as an employee gift, is the rechargeable credit card. For example, companies can thank their employees for their great performance by regularly providing them with new credit for local restaurants.<\/p>\n\n\n\n<p>Prepaid cards are often issued in a handy credit card format. However, prepaid cards can also be stored in digital form in the <a style=\"font-size: 20px; background-color: rgb(255, 255, 255); display: inline !important;\" href=\"https:\/\/www.e-guma.ch\/en\/voucher-system\/voucher2mobile\/\">voucher2mobile app<\/a>.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/1643-prepaid-cards-at-a-glance\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Learn more about prepaid cards<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"layout\">New voucher layout for your B2B customers<\/h4>\n\n\n\n<p>If you would like to customise the voucher to suit your customers, for example with your logo and matching graphics, or if you would like to introduce the gift card for the first time, please feel free to discuss this with our project team.<\/p>\n\n\n\n<p>Please note that additional costs may be incurred for adjustments to the voucher layout.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/807-printathome-portrait-voucher-layout\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Examples of print@home voucher layout in portrait format<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/808-printathome-landscape-format-voucher-layout\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Examples of print@home voucher layout in landscape format<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/1543-examples-of-voucher-layout-on-site\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Examples of on-site voucher layout<\/span><\/a>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/805-adapting-voucher-layout-costs\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Adjust voucher layout \u2013 costs<\/span><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"payafterredemption\">Pay after redemption<\/h4>\n\n\n\n<p>The e-guma voucher system also allows you to issue vouchers that only need to be paid for when they are redeemed. This can be an interesting way to make your vouchers even more attractive to your B2B customers. You can find out more about this payment method in our help article.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/help-en.e-guma.ch\/article\/814-issuing-vouchers-locally-payment-after-validation\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">Help: Payment after validation<\/span><\/a>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"esurprise\">e-surprise gift voucher \u2013 Let&#8217;s surprise!<\/h3>\n\n\n\n<p>Unforgettable short breaks, romantic candlelit dinners, breakneck bike tours, delicious brunch buffets, breathtaking paragliding flights and so much more: surprise someone special with something truly special!<\/p>\n\n\n\n<p>The <a style=\"font-size: 20px; background-color: rgb(255, 255, 255); display: inline !important;\" href=\"https:\/\/e-surprise.ch\/en\" target=\"_blank\" rel=\"noreferrer noopener\">e-surprise<\/a> gift voucher \u2013 or themed voucher \u2013 is the perfect gift for your employees, customers and partners and can be redeemed at over 200 businesses in the catering, hotel and leisure industries.<\/p>\n\n\n\n<p>We are happy to design the voucher according to your individual ideas with your logo and your choice of images and text.<\/p>\n\n\n\n<a class=\"c-link c-link--icon\" href=\"https:\/\/e-surprise.ch\/en\/presents-for-employees-and-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><svg class=\"c-icon c-icon--16 c-icon--arrow-right\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-arrow-right\"><\/use><\/svg><span class=\"link__lbl\">More about the e-surprise gift voucher, the perfect customer gift<\/span><\/a>\n\n\n\n<div class=\"m-notification notification--info\"><div class=\"l-constrainer\"><div class=\"notification__wrap\"><span class=\"notification__title\">Become part of e-surprise!<\/span>\n<p>Would you like to offer your vouchers on the <a style=\"background-color: rgba(17, 138, 178, 0.1); display: inline !important;\" href=\"https:\/\/e-surprise.ch\/en\" target=\"_blank\" rel=\"noreferrer noopener\">e-surprise<\/a> voucher platform? With your presence on e-surprise.co.uk, you have the opportunity to promote your business and your vouchers via an additional online sales channel: you increase your visibility, generate lucrative additional sales and attract new guests.<br><a href=\"https:\/\/www.e-guma.ch\/en\/e-surprise\/become-vendor\/\">Find out more<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n\n<ul class=\"c-benefitlist align--center\">\n<li class=\"benefitlist__item\"><div class=\"benefitlist__icon\"><svg class=\"c-icon c-icon--20 c-icon--woman\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 190 190\"><use href=\"\/wp-content\/themes\/eguma-template\/frontend\/dist\/assets\/images\/svg-sprite.svg#sprite-woman\"><\/use><\/svg><\/div><div class=\"benefitlist__text\">by Nicole Odermatt, Content Marketing Manager<\/div><\/li>\n<\/ul>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you will learn how to turn your vouchers into the perfect customer gift.<\/p>\n","protected":false},"author":4,"featured_media":13987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,61],"tags":[99,101,15,93,100],"class_list":["post-13981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vouchersystem","tag-b2b","tag-customer-gifts","tag-marketing-tools","tag-sales-promotion","tag-set-up-vouchers-yourself"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B: How to turn your vouchers into the ideal corporate gift! 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