{"id":15127,"date":"2026-10-07T09:19:13","date_gmt":"2026-10-07T07:19:13","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?page_id=15127"},"modified":"2026-10-07T09:43:41","modified_gmt":"2026-10-07T07:43:41","slug":"best-practice-acht-schwyz","status":"publish","type":"page","link":"https:\/\/www.e-guma.ch\/en\/industries\/organisations\/best-practice-acht-schwyz\/","title":{"rendered":"Best Practice \u00c4cht Schwyz"},"content":{"rendered":"\n
\"e-guma_bestpractice_header_aechtschwyz\"
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Best Practice<\/h1>\n\n\n\n

\u00c4cht Schwyz<\/h2>\n\n\n\n

A voucher that connects the region and brings the flavours of Schwyz to life.<\/strong><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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\u00abIt was up and running in no time.\u00bb<\/h2>\n\n\n\n

Regional products, gastronomy, tourism and living traditions under one shared brand: today, the \u00c4cht Schwyz association brings together 117 members from a wide range of sectors. The goal is to strengthen regional products and experiences from Schwyz, market them together and thereby create more value within the region.<\/p>\n\n\n\n

An important tool for achieving this is the \u00c4cht Schwyz voucher. What once involved pre-printed vouchers, Excel spreadsheets and a great deal of manual administration is now handled digitally with e-guma. In this interview, Barbara Elsener from \u00c4cht Schwyz explains how voucher sales have changed as a result, why even businesses that were initially sceptical are now convinced, and why one thing matters above all for a regional voucher: simplicity.<\/p>\n\n\n\n<\/use><\/svg>to the voucher shop<\/span><\/a>\n\n\n\n<\/use><\/svg>to the product shop<\/span><\/a>\n\n\n\n<\/use><\/svg>to the interview<\/span><\/a>\n\n\n\n

\u00c4cht Schwyz Development facts<\/h3>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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<\/use><\/svg><\/div><\/span>\u00c4cht Schwyz<\/span>

The association aims to promote regional culinary products as well as other cultural assets such as arts and crafts and traditional customs in the canton of Schwyz and surrounding municipalities.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div>117 <\/span>members<\/span>

Hotels and restaurants, farms and alpine farming businesses, food producers and processors, tourism businesses<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>Goal<\/span>

To strengthen and jointly market regional culinary products and experiences from Schwyz under the \u201c\u00c4cht Schwyz\u201d label.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>e-guma systems<\/span>

Voucher and ticketing system with an online shop for vouchers and events<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>Employees<\/span>

Approx. 200% FTE<\/p><\/span><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n

<\/use><\/svg><\/div><\/div><\/figure>
Security and ease of use \u2013 for sellers and customers as well as redemption points. e-guma guarantees both.<\/blockquote>
Barbara Elsener, Marketing & Projects, Schwyz Tourism AG<\/figcaption>
voucher Shop<\/span>
<\/div>
voucher Shop<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n\n\n\n
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Interview with Barbara Elsener, Marketing & Projects, Schwyz Tourism AG<\/h2>\n\n\n\n

The Zurich Oberland and the idea behind the voucher<\/h3>\n\n\n\n

Ms Elsener, could you briefly introduce \u00c4cht Schwyz and the idea behind the regional voucher?<\/h4>\n\n\n\n

\u00abThe association aims to promote regional culinary products and other cultural assets such as arts and crafts and traditional customs in the canton of Schwyz and surrounding municipalities. Under the \u00c4cht Schwyz brand, we bring together high-quality regional products and experiences from agriculture, food processing, gastronomy, tourism, arts and crafts and culture.<\/p>\n\n\n\n

At the same time, we connect the people and businesses involved in these areas. The aim is to encourage greater innovation and create more value within the region. We are also committed to sustainability and to raising awareness among the local population of regional products and experiences.\u00bb<\/p>\n\n\n\n

What role do gift vouchers play within your offering?<\/h4>\n\n\n\n

\u00abThe \u00c4cht Schwyz voucher is THE perfect way to give the gift of authentic SCHWYZ ENJOYMENT and bring it to a wider audience. It is easy to order and pay for, and thanks to print-at-home, it can be printed out immediately. At the same time, it can be redeemed at a wide range of our participating member businesses.<\/p>\n\n\n\n

In addition to vouchers, customers can also use the e-guma voucher system to order \u00c4cht Schwyz gift baskets filled with regional products and have them delivered directly to the recipient.\u00bb<\/p>\n\n\n\n

From pre-printed vouchers to a digital solution<\/h3>\n\n\n\n

How did voucher sales and administration work in the past?<\/h4>\n\n\n\n

\u00abFor the first five years, we worked with pre-printed CHF 20, CHF 50 and CHF 100 vouchers, which we dated, stamped and signed by hand. We also maintained separate lists for sales and redemptions.<\/p>\n\n\n\n

Our members had to send us all redeemed vouchers together with a collective invoice, after which we transferred the corresponding amounts to them. The vouchers could also only be redeemed in full. Any remaining amount was paid out in cash by the businesses.<\/p>\n\n\n\n

Customers were unable to print vouchers directly when ordering online either. Orders were placed by email or phone, and the vouchers then had to be collected or delivered by us. Individual customers could only purchase them at physical sales outlets. The entire process required a great deal of work.\u00bb<\/p>\n\n\n\n

What challenges did the various sales and redemption points face?<\/h4>\n\n\n\n

\u00abThe workload was also considerable for the sales and redemption points. Proper separate bookkeeping \u2013 usually using Excel \u2013 was required, and settlements with redemption points took place quarterly or every six months. For statistics, everything had to be compiled manually.<\/p>\n\n\n\n

There were also occasional cases of fraud involving copied vouchers. Since the vouchers did not yet feature QR codes, and staff turnover is often high in the hospitality industry, instructions were sometimes lost or forgotten. That can no longer happen with e-guma vouchers.\u00bb<\/p>\n\n\n\n

What requirements did a new voucher system absolutely have to meet?<\/h4>\n\n\n\n

\u00abSecurity and ease of use \u2013 for sellers and customers as well as redemption points. e-guma guarantees both.\u00bb<\/p>\n\n\n\n

How did the introduction of the system go?<\/h4>\n\n\n\n

\u00abIt actually went very smoothly, as we had around 40 restaurant businesses as members at the time. The bigger challenge was that old vouchers were still in circulation at the same time \u2013 and some of them still are today.<\/p>\n\n\n\n

Today, due to the development from \u2039\u00e4cht Schwyz Gastro\u203a to \u2039\u00c4cht Schwyz\u203a, we have three different types of vouchers. However, thanks to good communication with the businesses as well as our employees at the sales outlets and in administration, we have this well under control.\u00bb<\/p>\n\n\n\n

How quickly were your sales and redemption points able to start using the system?<\/h4>\n\n\n\n

\u00abIt was up and running in no time. At first, a few businesses \u2013 particularly restaurants \u2013 were somewhat sceptical: \u2039Another app\u203a, \u2039I can\u2019t expect my staff to deal with that\u203a or \u2039That will never work with our POS system\u203a.<\/p>\n\n\n\n

Those concerns disappeared very quickly once everyone realised how easy e-guma is to use. At the same time, the businesses benefit from greater security, receive the money directly into their account when a voucher is redeemed and have significantly less administrative work.<\/p>\n\n\n\n

And of course, the strong increase in voucher sales following the introduction of e-guma was also very welcome among our members and sales outlets.\u00bb<\/p>\n\n\n\n

Which features impressed you the most?<\/h4>\n\n\n\n

\u00abThe simple ordering process for customers, the direct flow of funds thanks to the stored member bank accounts and the clear, easily accessible statistics. The system is also easy for us as operators and sellers to manage, for example when handling cancellations or shipping costs.\u00bb<\/p>\n\n\n\n

Order online \u2013 or buy in person at a sales outlet<\/h3>\n\n\n\n

In addition to online sales, your vouchers can also be purchased at various physical sales outlets. What are the advantages?<\/h4>\n\n\n\n

\u00abThis is particularly useful for the older generation and for anyone who does not have a printer at home. At the sales outlets, customers also receive a more attractive physical version of the voucher, complete with a nice envelope and an \u00c4cht Schwyz sticker.\u00bb<\/p>\n\n\n\n

Have voucher sales changed since the system was introduced?<\/h4>\n\n\n\n

\u00abAbsolutely! On the one hand, this is thanks to the strong awareness that \u00c4cht Schwyz and its vouchers have gained over the years. On the other hand, it is due to the many large orders we receive, for example from companies with large numbers of employees. And, last but not least, the e-guma system has of course played an important role.<\/p>\n\n\n\n

Voucher sales have increased tremendously. By now, I don\u2019t think there is a single day on which no \u00c4cht Schwyz voucher is sold.\u00bb<\/p>\n\n\n\n

Less administration, greater security<\/h3>\n\n\n\n

What has changed the most for you and your partner businesses since introducing e-guma?<\/h4>\n\n\n\n

\u00abAbove all, the simplicity of the process for everyone involved \u2013 from customers and sellers to redemption points. Today, we save a noticeable amount of time on administration, ordering and redemption processes, accounting and statistics. At the same time, we benefit from greater security and higher sales.\u00bb<\/p>\n\n\n\n

Selling regional products online too<\/h3>\n\n\n\n

In addition to vouchers, \u00c4cht Schwyz also offers regional gift baskets through the e-guma product shop. What role does the product shop play for \u00c4cht Schwyz?<\/h4>\n\n\n\n

\u00abAt the moment, it still plays a relatively small role, as demand is not yet particularly high. Logistics are a challenge, especially when it comes to fresh food, which is why it is currently more of a niche product.<\/p>\n\n\n\n

It is possible that the product shop will be expanded one day if producers would like to use it \u2013 for example, for \u00c4cht Schwyz merchandise such as shirts, aprons, caps, scarves or kitchen towels.\u00bb<\/p>\n\n\n\n

What advantages does the product shop offer compared with a traditional ordering process?<\/h4>\n\n\n\n

\u00abThe visibility on our well-visited website, directly alongside the voucher ordering options, is much greater, and the handling is simple.\u00bb<\/p>\n\n\n\n

Vouchers as a multiplier for the region<\/h3>\n\n\n\n

How do you promote your vouchers?<\/h4>\n\n\n\n

\u00abThrough social media, events, tourism newsletters and blogs. In addition, we promote them on tourism websites as well as on the websites of our members and supporters, through media releases, PR activities, advertisements, bus advertising and direct marketing to companies.<\/p>\n\n\n\n

The run-up to Christmas is particularly important for us, when we position the voucher as a meaningful regional gift idea.\u00bb<\/p>\n\n\n\n

How important are the vouchers for regional value creation?<\/h4>\n\n\n\n

\u00abThey are very important for our member businesses. When it comes to vouchers, you also shouldn\u2019t underestimate the positive side effect of attracting new customers.<\/p>\n\n\n\n

If a guest visits a business for the first time, is satisfied and comes back, they may also recommend the business and\/or \u00c4cht Schwyz to others.\u00bb<\/p>\n\n\n\n

\u00abIn the end, it pays off\u00bb<\/h3>\n\n\n\n

What advice would you give to other organisations looking to introduce a regional voucher?<\/h4>\n\n\n\n

\u00abWork with a partner like e-guma right from the start. The workload is so much lower, and sales grow very quickly. Once people have ordered once, they order again.<\/p>\n\n\n\n

Vouchers with a wide range of redemption options are particularly popular gifts today for people who already have everything. And that\u2019s pretty much all of us. Even if the commission may seem daunting at first: in the end, it pays off.\u00bb<\/p>\n\n\n\n

Why would you choose e-guma again?<\/h4>\n\n\n\n

\u00abBecause the system is extremely easy to use, already very well known and particularly widely used within the tourism industry. The quality is high \u2013 and, as I said, it has the best support team I could imagine. Very personal, collaborative, service- and solution-oriented, and highly committed. Compliments!\u00bb<\/p>\n\n\n\n

More success stories<\/h2>\n\n\n\n

Delve into more success stories and discover what e-guma can do for your business too:<\/p>\n\n\n\n<\/use><\/svg>View more best practice interviews<\/span><\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Would you like to learn more?<\/h2>\n\n\n\n

Request a non-binding consultation.
We look forward to your call or message.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

\n<\/use><\/svg>Request a consultation<\/span>
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