{"id":14993,"date":"2026-07-03T16:09:34","date_gmt":"2026-07-03T14:09:34","guid":{"rendered":"https:\/\/www.e-guma.ch\/en\/?page_id=14993"},"modified":"2026-07-07T13:38:10","modified_gmt":"2026-07-07T11:38:10","slug":"best-practice-cervo-mountain-resort","status":"publish","type":"page","link":"https:\/\/www.e-guma.ch\/en\/references\/hotel-industry\/best-practice-cervo-mountain-resort\/","title":{"rendered":"Best Practice CERVO Mountain Resort"},"content":{"rendered":"\n
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Best Practice<\/h1>\n\n\n\n

CERVO Mountain Resort<\/strong><\/h2>\n\n\n\n

Digitalisation at the CERVO Mountain Resort: Member cards, vouchers and ticketing enhance processes and guest loyalty<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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The hospitality industry in the digital age<\/h2>\n\n\n\n

Digital solutions \u2013 ranging from events to vouchers \u2013 streamline processes and strengthen guest loyalty. The Cervo Mountain Resort demonstrates how this works in practice.<\/p>\n\n\n\n<\/use><\/svg>to the voucher shop<\/span><\/a>\n\n\n\n<\/use><\/svg>to the ticket shop<\/span><\/a>\n\n\n\n<\/use><\/svg>to the interview<\/span><\/a>\n\n\n\n

Facts CERVO Mountain Resort<\/strong><\/strong><\/h3>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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<\/use><\/svg><\/div>6<\/span>Restaurants & Bars<\/span>

Eating, drinking, partying \u2013 the culinary experience is an integral part of the CERVO experience. The restaurants cover a wide range of culinary styles.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>Cervo Family<\/span>

Driven by a pioneering spirit, innovation and passion, CERVO\u2019s mission is to think differently, to play an active role in shaping the process of cultural transformation, to unlock untapped potential and to create opportunities for both professional and personal growth.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div>61<\/span>Rooms, suites & lodges<\/span>

With 54 rooms and suites and seven lodges, the CERVO Hotel offers a wide selection of lovingly curated experiences.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>Atman Mountain Spa<\/span>

A steam bath, a Bhutanese herbal bath, a Japanese-inspired onsen with a stunning view of the Matterhorn, Mongolian yurts \u2013 all of these invite guests on a journey of self-discovery.<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>e-guma systems<\/span>

Voucher and ticketing system with online shop<\/p><\/span><\/div><\/div><\/div>\n\n\n\n

<\/use><\/svg><\/div><\/span>Sustainability<\/span>

The CERVO is a founding member of Responsible Hotels of Switzerland and thus demonstrates its commitment to sustainable tourism in Switzerland to the wider world.<\/p><\/span><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n

<\/use><\/svg><\/div><\/div><\/figure>
The Membercard fosters a sense of community and belonging. Guests become part of a community and enjoy benefits not available to others.<\/blockquote>
Daniel F. Lauber, owner of the Cervo Mountain Resort Zermatt<\/figcaption>
voucher shop<\/span>
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voucher shop<\/div><\/a><\/div><\/div><\/span><\/figure><\/div><\/div>\n\n\n\n
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Digitalisation is having an ever-greater impact on day-to-day life in hotels<\/h2>\n\n\n\n

Applications such as product shops, membership cards, voucher systems and ticketing solutions optimise processes and strengthen guest loyalty. The Cervo Mountain Resort in Zermatt makes use of these opportunities and combines hospitality, catering and events with the help of digital solutions. A key component of the customer experience is the digital membership card, which is available as a wallet pass and replaces traditional plastic cards. It is directly integrated into guests\u2019 everyday digital lives.<\/p>\n\n\n\n

Daniel F. Lauber, owner of the Cervo Mountain Resort Zermatt, sees this as an important step towards streamlining processes: \u00abFor us, digitalisation is part of the overall guest experience, from booking right through to their stay. A membership card or voucher must not be a stand-alone system, but must be integrated into the workflow.\u00bb<\/em><\/p>\n\n\n\n

The digital card enables guests to build up credit, enjoy benefits and take part in community offers. At the same time, it streamlines operational processes: credit can be redeemed directly at the point of sale (POS), physical cards are no longer needed, and service staff work according to clear procedures. Furthermore, digital management makes it easier to reach out to club members, for example for events or special promotions.<\/p>\n\n\n\n

\u00ab<\/em>For us, the membership card is not just a loyalty tool. It fosters a sense of community and belonging. Guests become part of a community and receive benefits that are not available to others.\u00bb<\/em><\/p>\n\n\n\n<\/use><\/svg>e-guma prepaid card<\/span><\/a>\n\n\n\n

Vouchers as part of the digital offering<\/h3>\n\n\n\n

Digital vouchers are now standard in many hotels. They offer guests a simple way to give the gift of an experience, whilst also attracting new visitors.<\/p>\n\n\n\n

At the Cervo Mountain Resort, too, vouchers are an important part of the digital offering. Gift vouchers and experience packages, such as day spa passes, are particularly popular.<\/p>\n\n\n\n<\/use><\/svg>e-guma voucher system<\/span><\/a>\n\n\n\n

Give the gift of experiences<\/h3>\n\n\n\n

Another trend is combining vouchers with physical products. Many hotels are increasingly using their brand in merchandising, for example with cosmetics, accessories or outdoor items. \u00abA voucher on its own is often just a piece of paper. But if you combine it with something from the hotel \u2013 for example, a product from our shop \u2013 it becomes a much more meaningful gift,\u00bb<\/em> says Daniel F. Lauber.<\/p>\n\n\n\n

The resort offers a wide range of its own merchandise, which reflects the character of the brand. Presentation also plays an important role here. Gift vouchers are deliberately designed as high-quality gifts. \u00abYou can get creative with the packaging and turn it into something beautiful that reflects the brand or the hotel,\u00bb<\/em> says the hotel owner.<\/p>\n\n\n\n<\/use><\/svg>e-guma product shop<\/span><\/a>\n\n\n\n

Ticketing for event management<\/h3>\n\n\n\n

Digital ticketing is becoming increasingly important, particularly for hotels with a strong events programme. Ticket shops serve not only to sell tickets, but also to organise events. Capacity can be managed and offerings flexibly adjusted as required, which increases planning certainty for the business.<\/p>\n\n\n\n

At the Cervo Mountain Resort, the spectrum ranges from small culinary events to large-scale events with several hundred guests. \u00abWith a ticketing platform, we can manage events very easily. We can see straight away how many places have been sold and how many guests are coming,\u00bb<\/em> explains Lauber.<\/p>\n\n\n\n

Ticketing also creates a sense of commitment and prevents no-shows. The system facilitates easy communication with guests, for example via links that lead directly to event booking.<\/p>\n\n\n\n<\/use><\/svg>e-guma ticketing system<\/span><\/a>\n\n\n\n

Community as part of the hotel\u2019s strategy<\/h3>\n\n\n\n

At the Cervo Mountain Resort, digitalisation and the organisation of regular events are closely linked to the community strategy. The resort\u2019s club structure caters to various target groups: community members, regular guests and local visitors who regularly make use of the dining and event offerings. \u00abFor us, Cervo is a way of life. It\u2019s not just about overnight stays, but also about encounters, events and community,\u00bb<\/em> explains Lauber. Digital applications support this approach by raising the profile of events and engaging guests in a targeted manner.<\/p>\n\n\n\n

Digitalisation as a strategic process<\/h3>\n\n\n\n

The introduction of digital solutions is not a one-off step, but an ongoing process. Systems must be integrated into existing workflows, staff require training, and guests, too, need to get used to new applications.<\/p>\n\n\n\n

Daniel F. Lauber emphasises a key point here: \u00abUltimately, it simply has to work for the guest and for the team. If a system is complicated, it won\u2019t be used in day-to-day operations.\u00bb<\/em><\/p>\n\n\n\n

Digital membership cards, voucher and product shops, and ticketing systems are thus becoming key building blocks in the modern hospitality industry \u2013 particularly in establishments that focus not only on accommodation but also on community, events and brand experiences.<\/p>\n\n\n\n

More success stories<\/h3>\n\n\n\n

Delve into more success stories and discover what e-guma can do for your business too:<\/p>\n\n\n\n<\/use><\/svg>View more best practice interviews<\/span><\/a>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Would you like to learn more?<\/h2>\n\n\n\n

Request a non-binding consultation.
We look forward to your call or message.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

\n<\/use><\/svg>Request a consultation<\/span>
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